Alex Hendy

Critic
DISC Type : C

Head of New Business & Co-Founder at Stride Social

Taunton, England, United Kingdom

Overview

Alex Hendy is the Head of New Business and Co-Founder of Stride Social, an agency dedicated to scaling brands through influencer advertising. He leverages his unique background as a former content creator with over 14 million followers to inform his strategies. He studied Business & Entrepreneurship at Oxford Brookes University.

Alex began creating content on YouTube to build confidence after undergoing speech therapy as a child, finding it helped him overcome communication struggles. Now an entrepreneur, he is a keen advocate for fitness and has completed marathons in his personal time, balancing his professional drive with a healthy lifestyle.

Unique fact: He successfully transitioned from being a social media creator with over one billion views to founding his own influencer and talent agency.

Personality Overview

Critic

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Creator Economy
As a former creator turned agency founder, he is deeply invested in the business side of content creation and ensuring creators are compensated fairly and on time.
Talent Development
He is actively hiring talent managers and launched a 'Creator Academy' to help new influencers learn the business and grow their careers.
TikTok Ecosystem
Leverages his personal history as a massive TikTok creator to help brands scale on the platform, with a specific focus on TikTok Shop.

Media Appearances

Stride Social Co‑Founder Shares His Secret To Helping Creators …. Featured in Instagram

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Stride Social Co-Founder Shares His Secret To Helping Creators .... Featured in Net Influencer

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Work History

12-2021
Head of New Business & Co-Founder at Stride Social
9-2013
Social Media Creator at Alxhendy

Education

9-2021 - 10-2021
Business & entrepreneurship from Oxford Brookes University
2014 - 2021
Education details unavailable from Wellington School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Taunton, England, United Kingdom Job Level : Leadership Designation : Head of New Business & Co-Founder at Stride Social
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alex

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alex take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alex

Personality Compatibility


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