Ella Cotton

Enthusiast
DISC Type : i

National Account Manager at All About Food Ltd

Manchester Area, United Kingdom

Overview

Ella Cotton is a National Account Manager at All About Food, where she leads the frozen and chilled categories for major UK retailers. A graduate of Sheffield Hallam University with a First Class degree in Business, she progressed through the companys commercial graduate scheme, managing key accounts like Morrisons, Tesco, and Iceland.

Outside of her commercial career, Ella is a highly accomplished water polo player. She captained her university team, earning a "Team of the Year" award for her leadership. Her commitment to the sport also led her to represent Great Britain as part of the U19 National Womens Water Polo team.

Unique fact: Ella has represented Great Britain on the international stage in water polo.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Retail Product Launches
She frequently posts about successfully launching new products, such as Pret A Manger and PizzaExpress items, into major UK supermarkets like Tesco and Morrisons.
FMCG Category Growth
Her role is centered on leading and managing the frozen and chilled food categories across all UK retailers, with a passion for driving category expansion.
UK Retailer Partnerships
Manages and builds relationships with key UK retailers including Tesco, Morrisons, Iceland, and Sainsbury's to launch new products and grow categories.

Media Appearances

Ella has no verified media appearances

Work History

7-2024 - 12-2024
National Account Manager at All About Food Ltd
3-2023 - 7-2024
Commerical Graduate Scheme - National Account Executive at All About Food Ltd
7-2022 - 3-2023
Commerical Graduate Scheme - Procurement Executive at All About Food Ltd

Education

2019 - 6-2022
Bachelor's degree from Sheffield Hallam University
5-2018 - 5-2019
Sports Studies from Pearson Online Academy UK Global

More Information

Social Presence :

Prographics :

Exp : 2 Location : Manchester Area, United Kingdom Job Level : N/A Designation : National Account Manager at All About Food Ltd
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Insights For Selling To Ella

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ella is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ella

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ella move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ella take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ella

Personality Compatibility


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