Alex King in

Alex King

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Global Transformation Director at Westfalia Fruit
📍 United Kingdom

Alex is a strategic Global Transformation Director with over 15 years of experience at high-growth, multinational FMCG and retail organizations like Westfalia Fruit, LOréal, and Best Buy. He specializes in driving profitable growth by developing talent and leading enterprise-wide business transformation. Colleagues describe him as inspirational, passionate, and creative.

He was part of The Body Shops employee engagement team whose project for an office move, titled Moving to Croydon. Surprisingly Awesome, was shortlisted for two major industry awards in 2016.

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Experience
8 Years
Current Role
Global Transformation Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alex cares about

Global Transformation
As Global Transformation Director, he leads enterprise-wide transformation, translating strategy into execution across international markets.
Talent & Culture
His passion is helping businesses grow by attracting, engaging, and developing the right talent, previously serving as a Global Director of People & Culture.
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Career

Work history

1-2026
Global Transformation Director
Westfalia Fruit
4-2023 - 1-2026
Global Director of People & Culture
Westfalia Fruit
11-2019 - 12-2021
Group Chief Operating Officer
Larkbury Group (The Sofa & Chair Company)
1-2019 - 11-2019
Independent Consultant
Self-employed
8-2017 - 12-2018
Global Director of People
Charlotte Tilbury Beauty
In the press

Media appearances

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Education
2013 - 2013
City & Guilds Qualification
OSS Retail
Bachelor of Technology (BTech)
TCCE
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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