Alex King

Visionary
DISC Type : Ds

Global Transformation Director at Westfalia Fruit

United Kingdom

Overview

Alex is a strategic Global Transformation Director with over 15 years of experience at high-growth, multinational FMCG and retail organizations like Westfalia Fruit, LOréal, and Best Buy. He specializes in driving profitable growth by developing talent and leading enterprise-wide business transformation. Colleagues describe him as inspirational, passionate, and creative.

He was part of The Body Shops employee engagement team whose project for an office move, titled Moving to Croydon. Surprisingly Awesome, was shortlisted for two major industry awards in 2016.

Personality Overview

Big Vision Person

Objective Evaluator

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Global Transformation
As Global Transformation Director, he leads enterprise-wide transformation, translating strategy into execution across international markets.
Talent & Culture
His passion is helping businesses grow by attracting, engaging, and developing the right talent, previously serving as a Global Director of People & Culture.
Leadership Coaching
Describes himself as a confidante and coach to executive teams and senior business leaders, helping to guide strategy and performance.

Media Appearances

Alex has no verified media appearances

Work History

1-2026
Global Transformation Director at Westfalia Fruit
4-2023 - 1-2026
Global Director of People & Culture at Westfalia Fruit
11-2019 - 12-2021
Group Chief Operating Officer at Larkbury Group (The Sofa & Chair Company)
1-2019 - 11-2019
Independent Consultant at Self-employed
8-2017 - 12-2018
Global Director of People at Charlotte Tilbury Beauty

Education

2013 - 2013
City & Guilds Qualification from OSS Retail
Bachelor of Technology (BTech) from TCCE

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Global Transformation Director at Westfalia Fruit
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alex

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alex take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alex

Personality Compatibility


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