Alex Lake

Observer
DISC Type : ci

Sales Controller at itsu [grocery]

United Kingdom

Overview

Alex Lake is a Sales Controller at itsu [grocery], leveraging a background in commercial and supply chain roles within the food industry. He has progressed through national account management positions at companies like Belazu Ingredient Company and holds a degree in History from the University of York.

Alex is passionate about supporting his industrys community, having participated in a significant charity cycle ride to raise funds for GroceryAid. He enjoys challenging athletic events and values keeping team morale high in all conditions.

He recently completed a 320km charity cycle ride from London to Amsterdam.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Grocery Product Launches
Frequently posts about successful new product launches for itsu, such as new soup dumpling flavors and dragon rolls hitting the shelves in Tesco and Morrisons.
Charity Fundraising
Actively fundraises for GroceryAid by participating in demanding events, including a 320km cycle ride from London to Amsterdam.
Food Industry Sales
His career demonstrates a focus on commercial growth and account management within the UK food and grocery sector.

Media Appearances

Alex has no verified media appearances

Work History

2-2024
Sales Controller at itsu [grocery]
12-2022 - 3-2024
Senior National Account Manager at Belazu Ingredient Company
9-2021 - 12-2022
National Account Manager at Belazu Ingredient Company
6-2020 - 9-2021
Business Manager at Jacksons
3-2020 - 6-2020
Supply Chain Manager at Abel & Cole

Education

2014 - 2017
History from University of York
2007 - 2013
A Levels from Burgate School and Sixth Form Center

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : N/A Designation : Sales Controller at itsu [grocery]
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alex

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to analyze well and then make their decisions.
  • Can Alex take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alex

Personality Compatibility


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