Alex Lau in

Alex Lau

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Director, Forward Deployed Engineering, AI Products (Agentforce & Data 360 + frontier models) at Salesforce
📍 New York City Metropolitan Area, United States

Alex Lau is a Director at Salesforce, leading Forward Deployed Engineering for AI Products. With over 20 years in consulting and partnerships at firms like Accenture and PwC, he specializes in large-scale AI, Data, and CRM transformations. He holds an MBA from The University of Chicago Booth School of Business and an MSE from the University of Pennsylvania.

At Kore. ai, Alex built and led the team that scaled the companys ARR from $15M to $100M in three years.

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Experience
26 Years
Current Role
Director, Forward Deployed Engineering, AI Products (Agentforce & Data 360 + frontier models)
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alex cares about

Agentic Transformation
His professional focus is on using AI, Data, and CRM for enterprise transformation, as reflected in his current role and headline.
Generative AI Value
As former Head of Business Value & AI Solutions at Kore. ai, he drove strategic deals and holds Google and NVIDIA certifications in Generative AI.
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Career

Work history

2025
Director, Forward Deployed Engineering, AI Products (Agentforce & Data 360 + frontier models)
Salesforce
2024 - 2025
Senior Director, Delivery Management (AI, Data, CRM, CCaaS)
EPAM Systems
2021 - 2024
VP, Head of Business Value & AI Solutions
Kore.ai
2017 - 2021
Senior Manager, Customer Experience & Solution Architecture, Financial Services
Accenture
2013 - 2017
Director, Customer Experience & Solution Architecture, Financial Services
PwC
In the press

Media appearances

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Education
MBA
The University of Chicago Booth School of Business
MSE
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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