Alex Lau

Initiator
DISC Type : Di

Director, Forward Deployed Engineering, AI Products (Agentforce & Data 360 + frontier models) at Salesforce

New York City Metropolitan Area, United States

Overview

Alex Lau is a Director at Salesforce, leading Forward Deployed Engineering for AI Products. With over 20 years in consulting and partnerships at firms like Accenture and PwC, he specializes in large-scale AI, Data, and CRM transformations. He holds an MBA from The University of Chicago Booth School of Business and an MSE from the University of Pennsylvania.

At Kore. ai, Alex built and led the team that scaled the companys ARR from $15M to $100M in three years.

Personality Overview

Confident

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Agentic Transformation
His professional focus is on using AI, Data, and CRM for enterprise transformation, as reflected in his current role and headline.
Generative AI Value
As former Head of Business Value & AI Solutions at Kore. ai, he drove strategic deals and holds Google and NVIDIA certifications in Generative AI.
Contact Center AI
He has experience delivering contact center transformations using Salesforce Service Cloud and Genesys, and has completed AWS contact center programs.

Media Appearances

Alex has no verified media appearances

Work History

2025
Director, Forward Deployed Engineering, AI Products (Agentforce & Data 360 + frontier models) at Salesforce
2024 - 2025
Senior Director, Delivery Management (AI, Data, CRM, CCaaS) at EPAM Systems
2021 - 2024
VP, Head of Business Value & AI Solutions at Kore.ai
2017 - 2021
Senior Manager, Customer Experience & Solution Architecture, Financial Services at Accenture
2013 - 2017
Director, Customer Experience & Solution Architecture, Financial Services at PwC

Education

MBA from The University of Chicago Booth School of Business
MSE from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 26 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Forward Deployed Engineering, AI Products (Agentforce & Data 360 + frontier models) at Salesforce
URL has been copied!

Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Alex

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alex take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alex

Personality Compatibility


Other Salesforce Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.