Alex Lawrence-Richards

Trailblazer
DISC Type : ID

Staff Product Designer at Fanatics

Brooklyn, New York, United States

Overview

Alex is a Brooklyn-based product design leader with over 18 years of experience at companies like Fanatics, Peloton, and Walmart. He specializes in UX strategy, omni-channel experiences, and scalable design systems. Colleagues describe him as talented, innovative, motivated, and detail-oriented.

Originally from Iowa, Alex now lives in Brooklyn where he is a proud French Bulldog dad. His creative pursuits extend beyond his professional work, having also gained recognition for a well-known brand logo project online.

Unique fact: Alex is the creative mind behind the viral @gaplogo X (formerly Twitter) account.

Personality Overview

Achievement-Oriented

Friendly But Fast

Assertive

They will fight for you if they come to believe in you.  They respond better to a combination of speed and relationship. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Scalable Design Systems
He built a white-label platform at K Health using a tokenized design system that cut partner onboarding time from weeks to days.
Omni-Channel Experiences
His work at Walmart focused on designing cohesive return experiences across both digital and in-store touchpoints for millions of shoppers.
Data-Driven Engagement
At Peloton, he redesigned training programs which led to over 2. 1 million workout completions in the first 30 days after launch.

Media Appearances

Alex has no verified media appearances

Work History

9-2025
Staff Product Designer at Fanatics
12-2024 - 7-2025
Principal UX Designer at Walmart
11-2023 - 8-2024
Staff Product Designer at K Health
11-2022 - 10-2023
Founding Product Designer at Nivelo
4-2022 - 11-2022
Lead Product Designer at Cameo

Education

2002 - 2007
BA from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 3 Location : Brooklyn, New York, United States Job Level : Junior Designation : Staff Product Designer at Fanatics
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Alex take some risk or not?

  • They can take risks if necessary.

You And Alex

Personality Compatibility


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