Alex Lawrence-Richards in

Alex Lawrence-Richards

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Staff Product Designer at Fanatics
📍 Brooklyn, New York, United States

Alex is a Brooklyn-based product design leader with over 18 years of experience at companies like Fanatics, Peloton, and Walmart. He specializes in UX strategy, omni-channel experiences, and scalable design systems. Colleagues describe him as talented, innovative, motivated, and detail-oriented.

Originally from Iowa, Alex now lives in Brooklyn where he is a proud French Bulldog dad. His creative pursuits extend beyond his professional work, having also gained recognition for a well-known brand logo project online.

Unique fact: Alex is the creative mind behind the viral @gaplogo X (formerly Twitter) account.

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Experience
3 Years
Current Role
Staff Product Designer
Job Level
Junior
Location
Brooklyn, New York, United States
Personality Overview

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Priorities

Topics Alex cares about

Scalable Design Systems
He built a white-label platform at K Health using a tokenized design system that cut partner onboarding time from weeks to days.
Omni-Channel Experiences
His work at Walmart focused on designing cohesive return experiences across both digital and in-store touchpoints for millions of shoppers.
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Career

Work history

9-2025
Staff Product Designer
Fanatics
12-2024 - 7-2025
Principal UX Designer
Walmart
11-2023 - 8-2024
Staff Product Designer
K Health
11-2022 - 10-2023
Founding Product Designer
Nivelo
4-2022 - 11-2022
Lead Product Designer
Cameo
In the press

Media appearances

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Education
2002 - 2007
BA
University of Iowa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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