Kruthika Akanaboina

Critic
DISC Type : C

Lead Product Manager at Nielsen

Bengaluru, Karnataka, India

Overview

Kruthika is a Lead Product Manager at Nielsen with over six years of experience managing $45M product portfolios in SaaS, FinTech, and CX. An alumna of IIM Ahmedabad and IIT Dhanbad, she specializes in leveraging AI and data to drive product adoption and solve key user problems.

Outside of her core professional role, Kruthika has a demonstrated interest in effective communication and public speaking. This is highlighted by her engagement with Toastmasters, where she has been recognized for her evaluation skills in speech contests. She also enjoys analyzing consumer technology platforms.

Unique fact: Kruthika won a Best Evaluator award at an ISM Toastmasters club speech contest, showcasing her talent for constructive feedback and public speaking.

Personality Overview

Precise

Information Seeker

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AI-Powered Products
Her career is focused on building and leading AI & Data products at Nielsen and Sprinklr, turning data into automated decisions and user-centric insights.
SaaS Growth
She has a proven track record of driving over 65% adoption growth for enterprise SaaS platforms and managing a product portfolio valued at $45M.
Consumer Tech Analysis
She actively posts detailed analyses of user experience and monetization strategies on major consumer platforms like Swiggy, Instagram, and Uber.

Media Appearances

Kruthika has no verified media appearances

Work History

5-2025
Lead Product Manager at Nielsen
4-2022 - 5-2025
Lead Product Manager at Sprinklr
8-2020 - 3-2022
Product Success Manager at Sprinklr
5-2018 - 6-2020
Digital Product Growth at Fullerton India Credit Company Ltd.
4-2017 - 5-2017
Summer Intern -Consumer Insights at Star TV Network

Education

2016 - 2018
Master of Business Administration (M.B.A.) from Indian Institute of Management Ahmedabad
2012 - 2016
Bachelor’s Degree from Indian Institute of Technology (Indian School of Mines), Dhanbad

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Lead Product Manager at Nielsen
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Insights For Selling To Kruthika

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kruthika is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kruthika

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kruthika move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kruthika take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kruthika

Personality Compatibility


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