Alex Li

Enthusiast
DISC Type : i

Founder's Twin Brother at GoodMood Kombucha

New York, New York, United States

Overview

Alex is a growth and strategy professional, currently helping to scale GoodMood Kombucha as the Founders Twin Brother. His background includes leading new business exploration in the EV charging space for Panasonic and managing commercial strategy at Fahrenheit 212. He holds a Bachelor of Arts from Boston College.

His professional posts indicate a keen interest in the future of transportation, including electric vehicles and micromobility solutions. He has shared thoughts on new business models in the space, such as all-electric ride-hailing services and the strategic deployment of e-scooters in major cities.

Unique fact: His official title at his familys high-growth kombucha company is "Founders Twin Brother".

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Kombucha Market Growth
His current role involves scaling what is described as America's fastest-growing kombucha brand, focusing on retail, online, and office distribution channels.
EV Adoption
At Panasonic, he led business exploration for software and services designed to radically accelerate the adoption and management of electric vehicles for fleets.
Micromobility Solutions
He has shared commentary on the strategic deployment of e-scooters in cities like NYC, noting the challenges of equity, access, and operational efficiency.

Media Appearances

Alex has no verified media appearances

Work History

4-2026
Founder's Twin Brother at GoodMood Kombucha
11-2023 - 8-2025
Product and Business Exploration Lead at Panasonic North America
9-2021 - 11-2023
Strategy and Business Operations at Panasonic North America
7-2020 - 6-2021
Engagement Manager at Fahrenheit 212
7-2018 - 7-2020
Commercial Strategy Senior Associate at Fahrenheit 212

Education

Bachelor of Arts (B.A.) from Boston College
Education details unavailable from Acton Boxborough Regional High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : N/A Designation : Founder's Twin Brother at GoodMood Kombucha
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alex

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Alex take some risk or not?

  • They can take some low-probability risks if needed.

You And Alex

Personality Compatibility


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