Alex Liberman

Energizer
DISC Type : I

Head of SW Embedded at REE Automotive

Israel

Overview

Alex Liberman serves as the Head of Embedded Software at REE Automotive, where he leads the development of safety-critical firmware for innovative electric vehicle platforms. His expertise covers Infineon Aurix microcontrollers and functional safety standards like ISO 26262, and he holds a certification in the AUTOSAR Classic Platform.

He is focused on electrifying cutting-edge X-by-Wire platforms, shaping the future of mobility through advanced software and hardware integration.

Personality Overview

Big Picture Person

Enthusiastic

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Functional Safety
His professional headline prominently features ISO 26262, the key international standard for the functional safety of electrical systems in automobiles.
Automotive Firmware
He has deep experience in safety-critical firmware, leading the embedded software division at an electric vehicle platform company.
X-by-Wire Technology
His role involves electrifying and developing software for X-by-Wire platforms, a core technology for REE Automotive's modular vehicle systems.

Media Appearances

Alex has no verified media appearances

Work History

1-2023
Head of SW Embedded at REE Automotive
8-2020 - 12-2022
RT Embedded Software Team Lead at REE at REE Automotive
1-2020 - 8-2020
RT Embedded Software Engineer at REE Automotive
9-2016 - 12-2019
Senior Embedded Software Engineer at OSR R&D Israel
9-2002 - 9-2016
Embedded SW Engineer at Allot Communications

Education

Leadership Development from QUATRO Leadership Lab

More Information

Social Presence :

Prographics :

Exp : 28 Location : Israel Job Level : Mid-senior Designation : Head of SW Embedded at REE Automotive
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alex take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alex

Personality Compatibility


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