Alex Meakin

Inquirer
DISC Type : dc

Senior Director of Data Delivery & Strategy at Asda

Manchester Area, United Kingdom

Overview

Alex Meakin is a senior data and AI leader at Asda, specializing in enterprise-scale data platforms and AI-driven transformation. He has a proven track record leading major cloud-native projects using Azure and Databricks. Colleagues describe him as a conscientious, strategic, and motivated leader with exceptional technical skills and a positive, upbeat attitude.

He holds a degree in Computer Science from The University of Manchester and a certification in OpenHack: Containers from Microsoft.

Unique fact: Alex led one of Europe’s largest enterprise data transformations as part of Asdas complex separation from Walmart, integrating over 150 systems.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Enterprise Data Transformation
He defined the data strategy and led one of Europe's largest data transformations at Asda, delivering a cloud-native Lakehouse platform to drive business value.
Databricks Lakehouse
He has hands-on experience designing and delivering Azure Databricks Lakehouse architectures, integrating numerous systems to create governed data products.
ML in Retail
At dunnhumby, he directed global teams that delivered machine learning and data science solutions, such as pricing and promotion platforms, to over 50 retailers.

Media Appearances

Asda unveils new gen‑AI data insights initiative to help board members make faster and better decisions. Featured in Retail Week

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Asda and Deliverect partner to enhance rapid delivery across Asda Express. Featured in InternetRetailing

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Asda revamps gen‑AI platform to ‘unlock new levels of operational agility’. Featured in Grocery Gazette

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Work History

9-2023
Senior Director of Data Delivery & Strategy at Asda
5-2018 - 9-2023
Engineering Director at dunnhumby
1-2013 - 4-2018
Software Engineering Manager at dunnhumby
10-2011 - 3-2013
Lead Engineer at KSS Retail
11-2008 - 10-2011
Technical Lead at Saatchi & Saatchi healthcare

Education

2004 - 2007
Computer science from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 18 Location : Manchester Area, United Kingdom Job Level : Senior Designation : Senior Director of Data Delivery & Strategy at Asda
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alex

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alex take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alex

Personality Compatibility


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