Alex Nichols

Enthusiast
DISC Type : i

General Partner at CapitalG

San Francisco, California, United States

Overview

Alex Nichols is a General Partner at CapitalG, where he leads investments in application software, consumer products, and energy infrastructure. A graduate of the University of Chicago with prior experience at Goldman Sachs, he focuses on companies reinventing legacy industries.

He is a public proponent of software "rebundling, " believing the next generation of business software will be defined by tightly integrated suites that offer superior value over individual point solutions.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

B2B Business Identity
Invested in Duna to solve the "massive hidden tax on the B2B economy" and build the internet's missing infrastructure for business identity.
Software "Rebundling"
He co-authored an article on his thesis that the market is shifting from niche apps back to integrated software suites like Odoo and Rippling.
Energy Grid Modernization
Announced his investment in Base Power, a company focused on using batteries to address the challenges facing America's aging power grid.

Media Appearances

Celebrating CapitalG's Newest General Partners: Jill Chase and Alex Nichols. Featured in CapitalG Insights

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Exclusive: Alphabet's CapitalG names Jill Chase and Alex Nichols as general partners. Featured in Fortune

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Work History

General Partner at CapitalG
Board Observer at Whatnot
Investor at Stripe
Board Observer at Odoo
Investor at Tebi

Education

AB from University of Chicago

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : N/A Designation : General Partner at CapitalG
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alex

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alex take some risk or not?

  • They can take some low-probability risks if needed.

You And Alex

Personality Compatibility


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