☁️ Alex Northington ☁️ in

☁️ Alex Northington ☁️

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Salesforce CRM Strategist at M.S. Rau
📍 Greater New Orleans Region, United States

Alex Northington is the first Director of AI for M. S. Rau, a 113-year-old luxury art and antiques gallery. An Army veteran with a Tulane MBA, he leads the companys data mining operations, leveraging his deep expertise in Salesforce CRM strategy and project management to innovate within the fine art market.

Outside of his professional role, Alex is a former U. S. Army Combat Engineer Officer. His career journey from military service and healthcare tech consulting to the luxury retail world demonstrates a unique curiosity and adaptability in applying complex technologies to non-traditional industries. He also shows interest in AIs environmental benefits.

He is pioneering the application of artificial intelligence and data mining within a century-old fine art and antiques business in New Orleans.

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Experience
7 Years
Current Role
Salesforce CRM Strategist
Job Level
Junior
Location
Greater New Orleans Region, United States
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Priorities

Topics ☁️ cares about

AI in Luxury Retail
As M. S. Rau's first Director of AI, he leads a program to implement artificial intelligence and data mining in the high-end art and antiques sector.
CRM Strategy
He is a Salesforce Certified Administrator whose role is centered on leveraging the Salesforce ecosystem and driving the company's CRM data strategy.
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Career

Work history

11-2023
Salesforce CRM Strategist
M.S. Rau
8-2022 - 11-2023
Access Technology Consultant
Henry Ford Health
6-2018 - 6-2022
U.S. Army Engineer Officer
3rd Infantry DIV
In the press

Media appearances

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Education
1-2025 - 9-2027
Master of Business Administration - MBA
Tulane University - A.B. Freeman School of Business
Bachelor's degree
Virginia Military Institute
Social presence
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Behavioral profile

DISC profile (public)

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