☁️ Alex Northington ☁️

Inquirer
DISC Type : cd

Salesforce CRM Strategist at M.S. Rau

Greater New Orleans Region, United States

Overview

Alex Northington is the first Director of AI for M. S. Rau, a 113-year-old luxury art and antiques gallery. An Army veteran with a Tulane MBA, he leads the companys data mining operations, leveraging his deep expertise in Salesforce CRM strategy and project management to innovate within the fine art market.

Outside of his professional role, Alex is a former U. S. Army Combat Engineer Officer. His career journey from military service and healthcare tech consulting to the luxury retail world demonstrates a unique curiosity and adaptability in applying complex technologies to non-traditional industries. He also shows interest in AIs environmental benefits.

He is pioneering the application of artificial intelligence and data mining within a century-old fine art and antiques business in New Orleans.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Luxury Retail
As M. S. Rau's first Director of AI, he leads a program to implement artificial intelligence and data mining in the high-end art and antiques sector.
CRM Strategy
He is a Salesforce Certified Administrator whose role is centered on leveraging the Salesforce ecosystem and driving the company's CRM data strategy.
AI for Good
He has publicly shared and commended using AI for environmental benefits, such as reducing vehicle emissions, indicating an interest in positive applications of technology.

Media Appearances

☁️ has no verified media appearances

Work History

11-2023
Salesforce CRM Strategist at M.S. Rau
8-2022 - 11-2023
Access Technology Consultant at Henry Ford Health
6-2018 - 6-2022
U.S. Army Engineer Officer at 3rd Infantry DIV

Education

1-2025 - 9-2027
Master of Business Administration - MBA from Tulane University - A.B. Freeman School of Business
Bachelor's degree from Virginia Military Institute

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater New Orleans Region, United States Job Level : Junior Designation : Salesforce CRM Strategist at M.S. Rau
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Insights For Selling To ☁️ Alex

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ☁️ Alex is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from ☁️ Alex

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will ☁️ Alex move?

  • Their decision making speed is somewhere in the middle.
  • Can ☁️ Alex take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And ☁️ Alex

Personality Compatibility


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