Alex Pearcey

Questioner
DISC Type : c

Vice President Global Customer Communications at Tetra Pak

Switzerland

Overview

Alex Pearcey is the VP Global Customer Communications at Tetra Pak, bringing extensive experience in global communications and content strategy from previous roles at Holcim and CSL Vifor. He has a strong background in driving digital communications and social media engagement.

Outside of his professional life, Alex has a keen interest in major companies like The Coca-Cola Company and THOMPSON. He is also passionate about the purpose-driven work within pharmaceutical companies and the importance of employee recognition.

Alex earned his Bachelor of Arts with Honors from Nottingham Trent University.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Customer Communications
As VP Global Customer Communications at Tetra Pak, this is a core aspect of his current role and expertise.
Digital Communications
Alex has prior experience as Global Head of Content & Digital Communications at Holcim, indicating a strong focus on this area.
Corporate Storytelling
He has advertised for roles requiring creativity and storytelling skills to drive social media and website content.

Media Appearances

Alex has no verified media appearances

Work History

10-2024
Vice President Global Customer Communications at Tetra Pak
4-2024 - 10-2024
Global Communications Director for Packaging at Tetra Pak
7-2023 - 4-2024
Global Head of Content & Digital Communications at Holcim
8-2022 - 6-2023
Head of Communications at CSL Vifor
1-2022 - 8-2022
Senior Director Corporate Communications at CSL Vifor

Education

1995 - 1998
Bachelor of Arts (BA Hons) from Nottingham Trent University
1991 - 1993
Higher National Diploma from Anglia Ruskin University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Switzerland Job Level : Senior Designation : Vice President Global Customer Communications at Tetra Pak
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alex take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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