Alex Plaza

Examiner
DISC Type : cs

Founder & CEO at Moonchy

Zurich, Zurich, Switzerland

Overview

Alex Plaza is the Founder and CEO of Moonchy, a femtech startup transforming womens health through nutrition tailored to the female cycle. With a Masters degree in strategic entrepreneurship from Rotterdam School of Management, she merges a passion for nutrition research with a commitment to increasing female founder representation.

Describing herself as a "self-proclaimed chocoholic, " Alex is passionate about using food as medicine. She loves experimenting in the kitchen, viewing it as a place where creativity meets science. Her mission is to help women reconnect with their bodies and feel supported every day.

Inspired by her own health journey, she created Moonchy Bars—chocolate bars she could enjoy guilt-free while supporting her body.

Personality Overview

Tough To Convince

Status Quo Seeker

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Female Health
Her company, Moonchy, is dedicated to redesigning female health by creating nutrition that aligns with women's natural hormonal cycles and phases.
Nutrition as Medicine
Passionate about the concept of "food as medicine, " she uses her platform to help others discover the transformative potential of mindful nourishment and listening to their bodies.
Food Innovation
Combines nutrition research with creativity in the kitchen to drive product development. She is a confirmed speaker at the Future Food Symposium on this topic.

Media Appearances

Alex has no verified media appearances

Work History

1-2021
Founder & CEO at Moonchy

Education

Master of Science - MS from Rotterdam School of Management, Erasmus University
Bachelor of Science - BS from Ludwig-Maximilians-Universität München

More Information

Social Presence :

Prographics :

Exp : 5 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : Founder & CEO at Moonchy
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alex

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Alex take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Alex

Personality Compatibility


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