Alex Portela

Questioner
DISC Type : c

Digital Transformation Consultant at Citrusbug Technolabs

New York, New York, United States

Overview

Alex Portela is a Digital Transformation Consultant at Citrusbug Technolabs, specializing in helping companies integrate AI-driven solutions and automate workflows. He has a strong background in business development and account management, with previous roles at brokr, FullStory, and Yex. Alex graduated from The George Washington University School of Business with a BBA in Finance.

Outside of his professional work, Alex was a 4-year Division 1 Student-Athlete during his time at The George Washington University. His interests include FIFA and exploring how AI can improve customer interactions and digital products.

Alex is a former Division 1 student-athlete in college.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI Integration
Alex actively discusses the challenges and solutions for integrating AI into business operations, from automating workflows to improving customer interactions.
Digital Product Transformation
He focuses on leveraging digital transformation to rethink and enhance entire digital products, ensuring they are efficient and user-centric.
Business Development
With experience as a Business Development Manager and Account Executive, Alex is adept at driving growth and managing client relationships.

Media Appearances

Alex has no verified media appearances

Work History

6-2025
Digital Transformation Consultant at Citrusbug Technolabs
10-2024 - 6-2025
Business Development Manager at brokr
12-2021 - 6-2022
Account Executive, Growth at FullStory
5-2021 - 11-2021
Account Executive at Yext
7-2019 - 5-2021
Business Development Representative at Yext

Education

2015 - 2017
Bachelor of Business Administration - BBA from The George Washington University School of Business
2009 - 2013
Education details unavailable from North Shore Senior High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : N/A Designation : Digital Transformation Consultant at Citrusbug Technolabs
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alex take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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