Alex Rodriguez

Trailblazer
DISC Type : DI

Software Developer at TEDAI San Francisco

Santa Cruz, California, United States

Overview

Alex Rodriguez is the Director of Software Development & Design at Digital NEST, where he leads cross-functional teams and drives AI strategy. His expertise covers the full development lifecycle, with deep skills in AWS, CI/CD pipelines, and Terraform, supported by certifications in both AWS Cloud Practitioner and Terraform Associate.

His passion for technology began as a child, inspired by hours of watching TED Talks. This curiosity continues today through his enthusiasm for hackathons and building new applications. He is passionate about leveraging technology, particularly AI, to solve real-world problems and enhance how people work and learn.

At a recent OpenAI event, he built a full-stack application that acts as an "AI prompt coach" to help users write better prompts.

Personality Overview

Friendly But Fast

Informal

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

AI Adoption
He is focused on building AI-powered solutions and spoke on a panel at Google DevFest about navigating a career in the dynamic field of AI.
DevOps & Scalability
His background includes managing infrastructure for over 40 projects on AWS and developing scalable environments using Terraform.
Mentoring Talent
Praised in recommendations for his patience and ability to develop apprentices, teaching them complex subjects like CI/CD and cloud security.

Media Appearances

Alex has no verified media appearances

Work History

8-2025
Software Developer at TEDAI San Francisco
7-2025
Director of Software Development & Design at Digital NEST
10-2023 - 7-2025
Software Development Lead at Digital NEST
6-2022 - 6-2023
DevOps Engineer at Bitwise Industries
1-2021 - 6-2022
DevOps Engineer / Web Developer at Bitwise Industries

Education

Alex has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Santa Cruz, California, United States Job Level : Mid-senior Designation : Software Developer at TEDAI San Francisco
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Alex take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alex

Personality Compatibility


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