Ranjoy Dey

Trailblazer
DISC Type : ID

Chief Marketing Officer at Lawyered

Gurugram, Haryana, India

Overview

Ranjoy Dey is a strategic marketing leader with over 25 years of experience, now serving as a Fractional CMO. He specializes in growth strategy and brand transformation for ventures from enterprises to MSMEs. Colleagues describe him as an innovative leader and a marketing expert with a thorough professional approach.

He is deeply committed to social impact, having co-founded Volunteer4India, an online platform connecting corporate employees with opportunities to contribute their skills to social causes pro-bono. Ranjoy also dedicates time as a mentor for early-stage startups, guiding them toward growth and success.

Unique fact: He created a platform enabling corporate employees to volunteer their professional skills for social initiatives.

Personality Overview

Informal

Achievement-Oriented

Values Relationships

A combination of speed and relationship gets the best response from them.  If they come to believe in your value proposition, they will be your champion. They are more likely to accept new and exciting technologies.

Topics They Care About

Growth Strategy
As a Fractional CMO and consultant, he focuses on developing go-to-market strategies and performance marketing systems to unlock business growth for his clients.
Brand Transformation
His career spans the evolution of marketing from integrated to digital and AI, helping brands navigate change and solve business challenges through creativity.
Startup Mentorship
He actively serves as an early-stage startup mentor, indicating a passion for advising new companies on how to achieve sustainable growth.

Media Appearances

Ranjoy has no verified media appearances

Work History

9-2024
Chief Marketing Officer at Lawyered
1-2017
Founder at RDAssociatesConsulting
11-2021 - 1-2024
Consulting Partner, Chief Growth Officer - Creative Factor Group at Creative Factor
10-2016 - 10-2021
Co-Founder & Chief Purpose Driver at Volunteer4India
4-2014 - 9-2016
Head - Digital at Havas Media

Education

2012 - 2012
Executive Education program on "Strategic Leadership: A Value-based Approach to Success" from Indian School of Business
2004 - 2005
Executive Program For Development of Strategic Skills (EPDSS) from Indian Institute of Management, Calcutta

More Information

Social Presence :

Prographics :

Exp : 10 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Chief Marketing Officer at Lawyered
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Insights For Selling To Ranjoy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ranjoy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ranjoy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ranjoy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ranjoy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ranjoy

Personality Compatibility


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