Alex Saunders

Examiner
DISC Type : cs

Co-Founder at Flywheel

United Kingdom

Overview

Alex Saunders is the Co-Founder of Flywheel, a company dedicated to helping B2B founders drive their sales pipeline through content. His unique background combines software engineering at Qualcomm with high-finance experience in M&A, sales & trading, and venture capital at HSBC Ventures. He holds a Bachelor of Science from the University of Bath.

His career path showcases a rare blend of deep technical skill, financial acumen, and an entrepreneurial drive, moving from a software developer to a venture investor and now a founder.

Personality Overview

Late Adopter

Tough To Convince

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

B2B Content Strategy
He founded Flywheel specifically to help B2B leaders create content that generates a sales pipeline, addressing a key challenge he observed in the market.
Venture Investing
As a former investor at HSBC Ventures, he analyzed top operators in AI, SaaS, and FinTech, and has commented on the growing importance of distribution for VC firms.
Enterprise AI
He has a professional focus on AI's role in enterprises, demonstrated by his firm's investment in Prophecy, a company transforming how organizations build data pipelines.

Media Appearances

Alex has no verified media appearances

Work History

8-2025
Co-Founder at Flywheel
3-2022 - 7-2025
Venture Investor at HSBC
5-2024 - 6-2025
Board Observer at Marketnode
9-2021 - 3-2022
Global Markets at Bank of America Merrill Lynch
8-2020 - 10-2021
CTO at Stealth Startup

Education

Bachelors of Science (Honours) from University of Bath
Economics from Gordons School

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Leadership Designation : Co-Founder at Flywheel
URL has been copied!

Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alex

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alex take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alex

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.