Alex Saunders in

Alex Saunders

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Co-Founder at Flywheel
📍 United Kingdom

Alex Saunders is the Co-Founder of Flywheel, a company dedicated to helping B2B founders drive their sales pipeline through content. His unique background combines software engineering at Qualcomm with high-finance experience in M&A, sales & trading, and venture capital at HSBC Ventures. He holds a Bachelor of Science from the University of Bath.

His career path showcases a rare blend of deep technical skill, financial acumen, and an entrepreneurial drive, moving from a software developer to a venture investor and now a founder.

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Experience
5 Years
Current Role
Co-Founder
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Alex cares about

B2B Content Strategy
He founded Flywheel specifically to help B2B leaders create content that generates a sales pipeline, addressing a key challenge he observed in the market.
Venture Investing
As a former investor at HSBC Ventures, he analyzed top operators in AI, SaaS, and FinTech, and has commented on the growing importance of distribution for VC firms.
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Career

Work history

8-2025
Co-Founder
Flywheel
3-2022 - 7-2025
Venture Investor
HSBC
5-2024 - 6-2025
Board Observer
Marketnode
9-2021 - 3-2022
Global Markets
Bank of America Merrill Lynch
8-2020 - 10-2021
CTO
Stealth Startup
In the press

Media appearances

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Education
Bachelors of Science (Honours)
University of Bath
Economics
Gordons School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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