Ali Goldsmith in

Ali Goldsmith

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Director of Brand Marketing at Checkatrade
📍 United Kingdom

Ali Goldsmith is the Director of Brand Marketing at Checkatrade, with previous senior brand management roles at Auto Trader UK and EE. Educated at the University of Nottingham, she specializes in revitalizing brands, having launched major ad campaigns and brand glow-ups.

She recently spearheaded a successful campaign offering London homeowners a one-day room transformation with a celebrity and a Checkatrade tradesperson.

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Experience
9 Years
Current Role
Director of Brand Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ali cares about

Brand Revitalization
In her first year at Checkatrade, she launched a new ad campaign, gave the brand a complete "glow-up, " and led a refresh of all marketing collateral.
Social Media Growth
Actively expanding the social media team at Checkatrade by hiring for key roles like Production Manager and Social Media Executive to create standout content.
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Career

Work history

10-2025
Director of Brand Marketing
Checkatrade
10-2024 - 10-2025
Head of Brand Marketing
Checkatrade
1-2024 - 10-2024
Head of Brand Marketing
Auto Trader UK
1-2022 - 12-2023
Senior Brand Manager
Auto Trader UK
12-2020 - 12-2021
Senior Brand Marketing Manager
EE
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
CIM Diploma
CIM | The Chartered Institute of Marketing
2009 - 2012
Geography with Business
University of Nottingham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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Applied Materials
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