Alex Traverzo

Critic
DISC Type : C

Director of Integrated Marketing, HOLA! USA at HOLA! USA

New York, New York, United States

Overview

Alex has no verified overview

Personality Overview

Precise

Information Seeker

Critic

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

6-2016
Director of Integrated Marketing, HOLA! USA at HOLA! USA
10-2012 - 5-2016
Integrated Multicultural Marketing & Advertising Manager at Freelance Consultant
3-2011 - 10-2012
Account Director at Prime Access
3-2008 - 10-2009
Account Supervisor at Bromley Communications
5-2007 - 3-2008
Management Supervisor at La Agencia de Orci

Education

BA from Yale University
Graduate Level Coursework in Methodology and Strategy for Teaching Secondary Science from City University of New York-Herbert H. Lehman College
Certificate from International Culinary Center
HS Diploma from Brooklyn Technical High School
5-2022 - 5-2022
Certification Program from Unites States Hispanic Chamber of Commerce

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Integrated Marketing, HOLA! USA at HOLA! USA
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alex

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alex take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alex

Personality Compatibility


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