Alex Vaccaro

Energizer
DISC Type : I

Chief Marketing Officer at AlertMedia

Austin, Texas, United States

Overview

Alex Vaccaro is the Chief Marketing Officer at AlertMedia, guiding the companys global brand, communications, and demand generation. She has progressed through senior marketing roles within the company, demonstrating deep expertise in the B2B technology sector. People who have worked with her often describe her as strategic, creative, dedicated, and smart.

She is a proud graduate of Wake Forest University, where she earned her Bachelor of Science degree.

Alex is at the forefront of innovation in safety technology, recently leading marketing for the acquisition of a threat intelligence company and the launch of a new geospatial analysis product.

Personality Overview

Full Of Energy

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Employee Safety
Appeared as a guest on the "EHS On Tap" podcast to discuss research and data on how safe employees feel while on the job.
Emerging Tech
Drove the launch of Visual Intelligence, a product using advanced mapping and geospatial analysis to aid decision-making during critical events.
Threat Intelligence
Shared her excitement about AlertMedia's acquisition of Pyrra Technologies, emphasizing its importance for spotting emerging risks and protecting organizations.

Media Appearances

Alex Vaccaro - AlertMedia. Featured in AlertMedia (Team Page)

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Alex Vaccaro — VP of Marketing at AlertMedia. Featured in Comparably

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Work History

9-2020
Chief Marketing Officer at AlertMedia
1-2019 - 9-2020
Senior Vice President of Marketing at AlertMedia
1-2018 - 1-2019
Vice President of Marketing at AlertMedia
4-2016 - 1-2018
Senior Director of Marketing, Global Demand Generation at Saba Software
11-2013 - 4-2016
VP of Marketing at Connectivity, Inc.

Education

2005 - 2009
BS from Wake Forest University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Marketing Officer at AlertMedia
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alex take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alex

Personality Compatibility


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