Alex W.

Commander
DISC Type : D

Group Director of Technology at The Shine Group

Yate, England, United Kingdom

Overview

As Group Director of Technology at The Shine Group, Alex W. leverages over 11 years of experience to drive innovation and operational excellence. He shapes technology strategy across a diverse portfolio of businesses. Colleagues describe him as professional, knowledgeable, and passionate, with certifications including Microsoft Applied Skills in identity and access.

Outside of his technology leadership roles, Alex is deeply involved in his local community. He serves as the Vice Chairman at Pomphrey Hill, a community sports association, demonstrating a clear commitment to activities beyond his professional sphere. He also follows major technology companies like Microsoft and Siemens.

Unique fact: Alex believes one of the most underestimated parts of leadership is the quiet, essential work of just thinking and connecting disparate ideas.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Impactful Technology
Believes in implementing simple, meaningful tech improvements that reduce manual work and make daily tasks calmer and more efficient for employees.
Thoughtful Leadership
Values the unseen aspect of leadership, which involves deeply thinking to connect dots across people, risk, operations, budgets, and technology.
Community Sports
Actively serves as the Vice Chairman for the Pomphrey Hill Community Sports Association, showing a strong commitment to local community engagement.

Media Appearances

Alex W. – Director Of Technology at Shine. Featured in The Org

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Work History

11-2025
Group Director of Technology at The Shine Group
11-2025
Director of Technology at Shine
11-2025
Director of Technology at TeamTech4
3-2025 - 11-2025
Head of Technology & General Manager at TeamTech4
5-2024 - 11-2025
Head of Technology & Data Protection Officer at Shine

Education

2016 - 2017
Level 4 Diploma for ICT Systems and Principles for IT Professionals from QA Apprenticeships
2016 - 2017
Level 4 Diploma in ICT Professional Competence from QA Apprenticeships

More Information

Social Presence :

Prographics :

Exp : 11 Location : Yate, England, United Kingdom Job Level : Mid-senior Designation : Group Director of Technology at The Shine Group
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • If convinced, they can reach decisions quite fast.
  • Can Alex take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alex

Personality Compatibility


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