A creative lead with extensive experience at major tech companies like Sandisk and Western Digital, specializing in global packaging, new product introduction, and go-to-market strategy. Their background includes a Bachelor of Arts from Western Michigan University and management roles in creative services, demonstrating a strong foundation in visual storytelling.
Alex W.
Senior Manager Creative Services at Sandisk
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Overview
Topics They Care About
Bringing Products to Market
Their title and experience highlight a focus on Go-To-Market (GTM) strategy and New Product Introduction (NPI) for global brands.
Global Packaging Design
A core part of their role involves leading creative for global packaging, a key component of product marketing.
Visual Storytelling
Listed as a key skill, this connects their creative direction with marketing goals to build compelling brand narratives.
Media Appearances
Alex has no verified media appearances
Work History
8-2023
Senior Manager Creative Services at Sandisk
7-2023 - 8-2023
Creative Services Manager at Western Digital
5-2021 - 12-2022
Group Head (Copy) at SM Media (Singapore)
4-2020 - 5-2021
Professional development at Career Break
Education
1999 - 2003
Bachelor of Arts from Western Michigan University
1998 - 2000
Film & Television from Sunway College
More Information
Social Presence :
Prographics :
Exp : 5
Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Job Level : Middle
Designation : Senior Manager Creative Services at Sandisk
