With three decades in retail management, Alex is an eCommerce Development Manager at Asda. He is a passionate student of the business, focused on developing himself and his team, with a background managing stores for Aldi and John Lewis Partnership. He holds an honours degree from Leeds College of Music.
Outside of work, Alex engages in a variety of demanding physical and mental challenges. His interests include completing Ironman long-distance triathlons, mountaineering, ice climbing, and participating in survival courses, reflecting a balanced and resilient character.
He has performed on stage for audiences of up to 20, 000 people.