Alexa Easton

Commander
DISC Type : D

Product Marketing Manager at Setpoint

New York, New York, United States

Overview

Alexa has no verified overview

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Alexa has no verified topics they care about

Media Appearances

Alexa has no verified media appearances

Work History

6-2025
Product Marketing Manager at Setpoint
7-2024 - 6-2025
Vice President at Citi
7-2022 - 7-2024
Leadership Associate (AVP) at Citi
6-2021 - 8-2021
Summer Associate, Global Consumer Bank at Citi
9-2018 - 3-2020
Strategist at Hill Holliday

Education

Bachelor of Science - BS from Boston University
Master of Business Administration - MBA from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Product Marketing Manager at Setpoint
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Insights For Selling To Alexa

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alexa

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alexa move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alexa take some risk or not?

  • The risks don’t matter much to them.

You And Alexa

Personality Compatibility


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