Alexa Ponking

Observer
DISC Type : ci

Head of Brand at giffgaff | Certified B Corp

United Kingdom

Overview

Alexa has no verified overview

Personality Overview

Assertive

Value Driven

Curious

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Alexa has no verified topics they care about

Media Appearances

Alexa has no verified media appearances

Work History

9-2025
Head of Brand at giffgaff | Certified B Corp
2-2022 - 9-2025
Head of Brand & Advertising | giffgaff | certified B Corp at giffgaff | Certified B Corp
2-2019 - 2-2022
Senior Brand Manager at giffgaff | Certified B Corp
6-2015 - 12-2016
Business Director at Anomaly
9-2014 - 5-2015
Senior Client Lead - adidas Originals (contract) at Exposure

Education

2000 - 2003
Bsc - 2:1 from University of Bristol
2013 - 2013
Psychotherapy & Counselling Foundation from Regent's University London

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head of Brand at giffgaff | Certified B Corp
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Insights For Selling To Alexa

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexa is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alexa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alexa move?

  • They like to analyze well and then make their decisions.
  • Can Alexa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alexa

Personality Compatibility


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