Alexander Burtner

Questioner
DISC Type : c

Marketing Manager, VELYS Hips at Johnson & Johnson MedTech

Indianapolis, Indiana, United States

Overview

Alexander is a MedTech marketing manager at Johnson & Johnson, specializing in orthopedic technologies like AI preoperative planning software. An MBA graduate from Indiana Universitys Kelley School of Business, he has a track record of directing global product launches and engaging with surgeon customers on new innovations.

He is passionate about diversity, equity, and inclusion, a commitment underscored by his membership in The Consortium for Graduate Study in Management. His background includes a Bachelor of Science in Education, which informs his work leading training events for sales representatives and surgeons.

He directed the global launch of a novel AI preoperative planning software, supporting a $282 million business opportunity.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Orthopedic Tech
Manages marketing for Johnson & Johnson's hip portfolio, including the VELYS Enabling Technology platform and ANTERIOR ADVANTAGE™ Hip Solutions.
AI in MedTech
Has directed the global product launch for a novel AI-powered preoperative planning software, showcasing his expertise in bringing advanced technologies to market.
Product Launch Strategy
Leads launch excellence processes and develops marketing materials for multi-million dollar product opportunities in the medical device sector.

Media Appearances

Alexander has no verified media appearances

Work History

7-2025
Marketing Manager, VELYS Hips at Johnson & Johnson MedTech
7-2024 - 7-2025
MLDP Marketing Manager - VELYS Enabling Technology (Hips) at Johnson & Johnson MedTech
7-2023 - 7-2024
MLDP Marketing Manager - Shoulder Reconstruction at Johnson & Johnson MedTech
5-2022 - 8-2022
Medical Device Marketing Leadership Development Program (MLDP) Intern at DePuy Synthes
8-2021 - 5-2023
MBA Candidate at Indiana University - Kelley School of Business

Education

2021 - 2023
Master of Business Administration - MBA from Indiana University - Kelley School of Business
2009 - 2014
Bachelor of Science in Education from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 15 Location : Indianapolis, Indiana, United States Job Level : Middle Designation : Marketing Manager, VELYS Hips at Johnson & Johnson MedTech
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alexander

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alexander take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alexander

Personality Compatibility


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