Alexander Hanson

Alexander Hanson is a Marketing PhD Candidate at the University of Alabama, focusing his research on consumer psychology and decision-making. His academic work explores topics like consumer well-being, curiosity, and donation behavior. He holds an MBA from the University of Central Arkansas and is certified in the fundamentals of digital marketing.

Alexanders interest in the sports industry is both professional and academic. He previously served as a sports marketing assistant at the University of Central Arkansas, and his recent doctoral research investigates the impact of sportsbook promotions on consumer gambling outcomes, blending past experience with current studies.

Demonstrating early entrepreneurial drive, he founded his own company, Hanson Consulting, before beginning his doctoral program.