Alexander Koene

Critic
DISC Type : C

Member The Present 100 at The Present

Amsterdam, North Holland, Netherlands

Overview

Alexander is a Co-Founder of BR-ND People, a creative change agency focused on positive impact. He builds strategies that respect people and the environment, focusing on brand, culture, and purpose. People describe him as curious, creative, and innovative, often challenging the status quo to drive meaningful change. He also holds a professional certificate from UC Berkeley.

Based in Amsterdam, Alexander is a father of three who believes in living well, not just long. He is a certified Skiing Instructor and Rescue Diver, indicating a passion for adventure and the outdoors. He actively contributes to social initiatives through his membership in The Present 100.

He holds a military Officers Cross for 20 years of honorable service and a patent for a unique belt design.

Personality Overview

Objective Thinker

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Purpose-Driven Branding
He focuses on building "organisations as forces for good" and sees branding and culture as the key tools to realize positive impact for mission-driven organizations.
Diversity and Inclusion
Co-founded "Let's Play Equal, " a serious gaming tool designed to transform difficult conversations about justice, equity, diversity, and inclusion into meaningful action.
Positive Company Culture
Co-founded The 23plusone Collective, which uses a universal emotive language to help create motivated, happy, and healthy people within teams and companies.

Media Appearances

Alexander has no verified media appearances

Work History

10-2023
Member The Present 100 at The Present
3-2023
Co-Founder at Let's Play Equal
1-2012
Co-Founder at The 23plusone Collective
12-2007
Co-Founder at BR-ND People
1-2001 - 12-2010
Managing Partner at Positioneringsgroep

Education

2016 - 2016
Professional Certificate from University of California, Berkeley
2006 - 2007
Skiing Instructor from NSKIV

More Information

Social Presence :

Prographics :

Exp : 24 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Member The Present 100 at The Present
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alexander

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alexander take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alexander

Personality Compatibility


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