Alexander Koene in

Alexander Koene

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Member The Present 100 at The Present
📍 Amsterdam, North Holland, Netherlands

Alexander is a Co-Founder of BR-ND People, a creative change agency focused on positive impact. He builds strategies that respect people and the environment, focusing on brand, culture, and purpose. People describe him as curious, creative, and innovative, often challenging the status quo to drive meaningful change. He also holds a professional certificate from UC Berkeley.

Based in Amsterdam, Alexander is a father of three who believes in living well, not just long. He is a certified Skiing Instructor and Rescue Diver, indicating a passion for adventure and the outdoors. He actively contributes to social initiatives through his membership in The Present 100.

He holds a military Officers Cross for 20 years of honorable service and a patent for a unique belt design.

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Experience
24 Years
Current Role
Member The Present 100
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Alexander shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alexander cares about

Purpose-Driven Branding
He focuses on building "organisations as forces for good" and sees branding and culture as the key tools to realize positive impact for mission-driven organizations.
Diversity and Inclusion
Co-founded "Let's Play Equal, " a serious gaming tool designed to transform difficult conversations about justice, equity, diversity, and inclusion into meaningful action.
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Career

Work history

10-2023
Member The Present 100
The Present
3-2023
Co-Founder
Let's Play Equal
1-2012
Co-Founder
The 23plusone Collective
12-2007
Co-Founder
BR-ND People
1-2001 - 12-2010
Managing Partner
Positioneringsgroep
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2016
Professional Certificate
University of California, Berkeley
2006 - 2007
Skiing Instructor
NSKIV
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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