Alexander Lawson, MBA in

Alexander Lawson, MBA

Critic · DISC type C
Vice President of Sales at More Labs
📍 Los Angeles, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Vice President of Sales
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

How Alexander shows up

Critic
Negotiator
ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Alexander cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2021
Vice President of Sales
More Labs
3-2019 - 11-2021
Key Account Director
More Labs
7-2017 - 3-2019
Sales Strategy and Planning Manager
PepsiCo
4-2016 - 6-2017
Regional Sales Manager
Mountain Valley Spring Company
9-2012 - 8-2014
National Key Account Manager - Safeway/Costco
Red Bull
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2015 - 2017
Master of Business Administration (M.B.A.)
Arizona State University
2004 - 2008
Bachelor's
Pepperdine University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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