Alexander Lawson, MBA

Critic
DISC Type : C

Vice President of Sales at More Labs

Los Angeles, California, United States

Overview

Alexander has no verified overview

Personality Overview

Critic

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Alexander has no verified topics they care about

Media Appearances

Alexander has no verified media appearances

Work History

11-2021
Vice President of Sales at More Labs
3-2019 - 11-2021
Key Account Director at More Labs
7-2017 - 3-2019
Sales Strategy and Planning Manager at PepsiCo
4-2016 - 6-2017
Regional Sales Manager at Mountain Valley Spring Company
9-2012 - 8-2014
National Key Account Manager - Safeway/Costco at Red Bull

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Arizona State University
2004 - 2008
Bachelor's from Pepperdine University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles, California, United States Job Level : Senior Designation : Vice President of Sales at More Labs
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alexander

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alexander take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alexander

Personality Compatibility


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