Alexander S. White

Trailblazer
DISC Type : ID

Chief Operating Officer at Engineered Tax Services Inc.

New York City Metropolitan Area, United States

Overview

Alexander is the Chief Operating Officer at Engineered Tax Services, where he specializes in economic incentives and tax credits. A graduate of Northwestern University, he has a strong entrepreneurial background, having co-founded and led two successful tech companies that were later acquired: Subcity (tax tech) and Next Big Sound (music analytics).

Outside of work, Alexander is focused on constant self-improvement, reading extensively on psychology, economics, and business. He is an avid runner and enjoys music, movies that make him think, personal productivity hacks, skiing, and soccer. People who have worked with him describe him as driven, intelligent, and a great leader.

He successfully pivoted from being a pioneer in music data analytics, with his first company being acquired by Pandora, to transforming the tax incentives industry with technology.

Personality Overview

Informal

Achievement-Oriented

Persuasive

They prefer to ensure that they are in control of the situation.  They will fight for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Tax & Tech
Co-founded Subcity, a platform using software to help small manufacturers access tax credits. The company was acquired by his current firm, Engineered Tax Services.
Music Analytics
Co-founded and was CEO of Next Big Sound, a pioneering music data firm that was acquired by Pandora. He was named to Forbes' "30 Under 30" for his work.
Entrepreneurial Journey
He has founded two venture-backed software companies and led them through successful acquisitions. He recently discussed his journey and lessons learned on a podcast.

Media Appearances

Alexander has no verified media appearances

Work History

7-2025
Chief Operating Officer at Engineered Tax Services Inc.
8-2024 - 9-2025
Chief Digital Officer + Subcity at Engineered Tax Services Inc.
10-2024
Operating Partner, Foundry at Interplay
9-2021 - 9-2024
Co-Founder & CEO at Subcity
1-2019 - 8-2020
VP, Content & Programming at Pandora

Education

2004 - 2008
B.S. from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Operating Officer at Engineered Tax Services Inc.
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Insights For Selling To Alexander S.

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander S. is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alexander S.

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alexander S. move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Alexander S. take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alexander S.

Personality Compatibility


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