Purvi Vaidya

Critic
DISC Type : C

Director - Data Manager at Citi

Coppell, Texas, United States

Overview

Purvi is a Director and Data Manager at Citi, where she leads HR data quality strategy. With over 15 years in finance, she specializes in enterprise data governance, regulatory compliance like BCBS 239 and CCAR, and business transformation. She holds an MBA in Management Information Systems.

Outside of work, Purvi is motivated by personal challenges that build character. She draws inspiration from difficult experiences, such as a significant climb, that have taught her profound lessons about perseverance and resilience, which she applies to her professional and personal life.

Purvi has authored articles on the critical link between high-quality data and unlocking the true potential of AI.

Personality Overview

Objective Thinker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Data Governance
Leads enterprise data governance and quality, focusing on creating trusted, compliant, and insight-driven data for Citi's employee data domain.
AI & Data Quality
Authored a LinkedIn article on the necessity of high-quality data as the foundation for unlocking the true power and potential of AI.
Regulatory Compliance
Holds extensive experience delivering solutions for complex regulatory commitments in the financial sector, including BCBS 239 and CCAR reports.

Media Appearances

Purvi has no verified media appearances

Work History

10-2025
Director - Data Manager at Citi
5-2022 - 10-2025
Senior Vice President - Data Quality at Citi
1-2018 - 5-2022
Senior Vice President - Regulatory Reporting at Citi
8-2010 - 7-2011
Senior Business Analyst at Citi
2-2009 - 7-2010
Senior Systems Analyst at NYC Department of Education

Education

Master of Business Administration - MBA from Department of Management Sciences (PUMBA), Savitribai Phule Pune University
MBA in Management Information Systems from New Jersey Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Coppell, Texas, United States Job Level : Mid-senior Designation : Director - Data Manager at Citi
URL has been copied!

Insights For Selling To Purvi

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Purvi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Purvi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Purvi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Purvi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Purvi

Personality Compatibility


Other Citi Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.