Alexandra Barber in

Alexandra Barber

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Director of Marketing at INKEY | B Corp
📍 Greater Boston, United States

Alexandra is a senior marketing director with over 15 years of experience driving brand growth in the beauty and CPG retail sectors. She specializes in brand transformation and has a proven record of launching brands within major retailers like Sephora and Ulta. She holds an MA from the University of London.

Outside of her marketing career, Alexandra is passionate about mentorship and helping younger women navigate the early stages of their professional journeys. She has been a mentor with Monday Girl, sharing her experiences to foster career fulfillment and resilience in others.

Unique fact: Alexandra founded her own agency, Word Content Marketing, which brought together marketers and journalists to help brands develop their unique voice.

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Experience
14 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alexandra cares about

Brand Storytelling
Specializes in crafting compelling brand and product narratives to support long-term engagement and has expertise in defining a brand's unique voice and personality.
Retail Partnerships
Has extensive experience building high-impact partnerships and go-to-market strategies with leading global retailers, including Sephora and Ulta.
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Career

Work history

3-2025
Director of Marketing
INKEY | B Corp
11-2024 - 2-2025
Marketing Consultant
Dr. Idriss
8-2022 - 9-2024
Senior Manager, Brand Marketing (Makeup, Fragrance & Sephora Collection)
SEPHORA
11-2019 - 8-2022
Senior Manager, Integrated Marketing
Staples Canada
2018 - 2019
Founder & Principal
Word Content Marketing
In the press

Media appearances

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Education
2005 - 2009
Bachelor of Arts (BA)
McGill University
2009 - 2010
Master of Arts (MA)
University of London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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