Alexandra London

Go-getter
DISC Type : d

Chief Marketing Officer at G2

Greater Seattle Area, United States

Overview

Alexandra London is the Chief Marketing Officer at G2, driving global brand transformation using AI-powered, data-driven strategies. A graduate of the University of Arizona, her career includes leadership roles at Zoom and Expedia, establishing her as an expert in performance marketing and scaling growth. Colleagues describe her as a "titan" and "juggernaut. "



Her philosophy is that as AI reshapes the industry, the winners will be the sources that both humans and machines can trust.

Personality Overview

Challenger

Self-Confident

Vision Oriented

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI in B2B Marketing
Believes AI is fundamentally shifting software discovery and that G2 must provide the trusted, verified data that AI agents will rely on for decision-making.
Future of B2B Buying
Articulates a vision of an "Answer Economy, " where software buying shifts from browsing to decisioning, making algorithmic trust the most critical asset for vendors.
Data-Driven Growth
Focuses on rigorous experimentation and performance marketing to scale businesses, viewing testing not as a tactic but as a durable growth advantage.

Media Appearances

Welcoming Alexandra London as G2's Chief Marketing Officer. Featured in G2 Company News

See Now

Work History

1-2026
Chief Marketing Officer at G2
1-2025
Executive Advisory Board at Amplitude
11-2023
Tech Advisory Council at Google
1-2022 - 4-2025
Executive, Head of Digital at Zoom
1-2022 - 4-2022
VP of Acquisition Marketing at Zoom

Education

Bachelor of Science in Business Administration from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Chief Marketing Officer at G2
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alexandra

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • Their decision making speed is somewhere in the middle.
  • Can Alexandra take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alexandra

Personality Compatibility


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