Alexandra Mitchell

Trailblazer
DISC Type : ID

CEO and Founder at Sundog Bio

London, England, United Kingdom

Overview

Alexandra Mitchell is the CEO and founder of Sundog Bio, a platform for scientists collaborating on biological images. Her career blends deep expertise in customer experience and product strategy from roles at Abcam and Privitar with a background in science, including a MA from the University of Cambridge. Colleagues describe her as an "inspiring leader" and "fiercely analytical. "

Beyond her work in biotechnology and software, Alexandra has a strong interest in literature and analytics. She has co-authored publications on subjects ranging from the short stories of F. Scott Fitzgerald to the application of analytical frameworks in non-scientific contexts, showcasing a diverse intellectual curiosity.

Unique fact: Alexandra co-authored a collection of F. Scott Fitzgeralds complete magazine stories published between 1921 and 1924.

Personality Overview

Persuasive

Assertive

Achievement-Oriented

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Biological Imaging
Her current focus as the founder of Sundog Bio is to build a collaborative, online platform for scientists working with biological images.
Customer Experience (CX)
Has an extensive background leading CX and UX teams at companies like Abcam and Privitar, with a focus on customer interviews and advisory boards.
Startup Fundraising
She is actively fundraising for her company, Sundog Bio, recently closing a Friends and Family round and participating in demo days.

Media Appearances

Alexandra has no verified media appearances

Work History

1-2025
CEO and Founder at Sundog Bio
10-2023 - 11-2024
Senior Director, Emerging Business at abcam
1-2023 - 10-2023
Senior Director, Customer Experience Journey at abcam
3-2022 - 1-2023
Head of Consumer Insight at abcam
1-2020 - 2-2022
CX and UX Research Lead at Privitar

Education

2000 - 2003
MA from University of Cambridge
2003 - 2004
MSc from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO and Founder at Sundog Bio
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alexandra

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Alexandra take some risk or not?

  • They can take risks if necessary.

You And Alexandra

Personality Compatibility


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