Tom Armitage

Inspirer
DISC Type : id

Chief Technology Officer at Sundog Bio

London, England, United Kingdom

Overview

Tom Armitage is the Founder and CTO of Sundog Bio, a life-sciences software company. He is a technologist, designer, and writer with a background in creative tech and game design, holding an MA from the University of Cambridge. He excels at turning uncertainty into functional products through exploration and prototyping.

Based on his personal blog, Tom is an avid reader and writer with a keen interest in the intersection of technology and culture. His personal work often involves thoughtful analysis of how digital systems and games shape the world around us. He is based in London, UK.

He transitioned from a career in creative technology and game design to co-founding a startup that builds complex imaging software for scientists.

Personality Overview

Decisive

Confident & Optimistic

Generous

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Life Sciences Tech
As the co-founder and CTO of Sundog Bio, he is currently focused on building imaging and analysis software for the life sciences industry.
Open-Source Software
He is a proponent of open source, having intentionally shipped his company's first code publicly and written about the importance of this approach.
Prototyping as Discovery
His work philosophy is to "think through making, " using prototyping as a core tool for research, technical discovery, and generating new ideas, not just for final delivery.

Media Appearances

Tom has no verified media appearances

Work History

2-2025
Chief Technology Officer at Sundog Bio
10-2012
Technologist and Designer at Freelance
3-2011 - 10-2012
Game Designer & Technologist at Hide&Seek
2-2009 - 3-2011
Creative Technologist at BERG
10-2007 - 2-2009
Developer/Technical Consultant at Headshift

Education

2000 - 2003
MA (Cantab) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Technology Officer at Sundog Bio
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tom

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Tom take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Tom

Personality Compatibility


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