Alexandra Petrie in

Alexandra Petrie

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Head Strategist at Factory73
📍 Glasgow, Scotland, United Kingdom

Alexandra is a strategic digital, brand, and marketing leader serving as Head Strategist at Factory73. A graduate of the University of Dundee, she has extensive agency experience leading digital transformation and integrated marketing solutions for major brands like Heineken, LOreal, and The Macallan.

Alexandra is passionate about inspiring young people to pursue STEM careers, viewing her work with the Dundee Science Centre as a professional highlight. She has a deep appreciation for accessibility, influenced by her family experiences, and often celebrates impactful, creative advertising.

Her passion for accessibility is deeply personal, stemming from her fathers experience as a wheelchair user.

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Experience
14 Years
Current Role
Head Strategist
Job Level
Junior
Location
Glasgow, Scotland, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alexandra cares about

Strategic Branding
She leads brand strategy for clients, highlighting her work with Dundee Science Centre on their 'Beyond Wonder' positioning and promoting creative for brands like Isle of Harris Distillers.
AI in Agencies
She is actively exploring the competitive advantages and implementation challenges of AI within the agency world, finding the topic inspiring and timely.
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Career

Work history

1-2026
Head Strategist
Factory73
1-2024 - 11-2025
Head of Strategic Consulting
Dog
1-2021 - 11-2023
Head of Client Services
Dog Digital
1-2019 - 1-2020
Group Account Director
Dog Digital
6-2015 - 1-2019
Account Director
Dog Digital
In the press

Media appearances

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Education
2000 - 2005
MA (Hons)
University of Dundee
2009 - 2010
Post Grad Diploma
University of the West of Scotland
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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