Alexandra Petrie in

Alexandra Petrie

Inspirer · DISC type di
Head Strategist at Factory73
📍 Glasgow, Scotland, United Kingdom

Alexandra is a strategic digital, brand, and marketing leader serving as Head Strategist at Factory73. A graduate of the University of Dundee, she has extensive agency experience leading digital transformation and integrated marketing solutions for major brands like Heineken, LOreal, and The Macallan.

Alexandra is passionate about inspiring young people to pursue STEM careers, viewing her work with the Dundee Science Centre as a professional highlight. She has a deep appreciation for accessibility, influenced by her family experiences, and often celebrates impactful, creative advertising.

Her passion for accessibility is deeply personal, stemming from her fathers experience as a wheelchair user.

Read the full overview →
Experience
14 Years
Current Role
Head Strategist
Job Level
Junior
Location
Glasgow, Scotland, United Kingdom
Personality Overview

How Alexandra shows up

Fast Adopter
Decisive
Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Alexandra cares about

Strategic Branding
She leads brand strategy for clients, highlighting her work with Dundee Science Centre on their 'Beyond Wonder' positioning and promoting creative for brands like Isle of Harris Distillers.
AI in Agencies
She is actively exploring the competitive advantages and implementation challenges of AI within the agency world, finding the topic inspiring and timely.
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Career

Work history

1-2026
Head Strategist
Factory73
1-2024 - 11-2025
Head of Strategic Consulting
Dog
1-2021 - 11-2023
Head of Client Services
Dog Digital
1-2019 - 1-2020
Group Account Director
Dog Digital
6-2015 - 1-2019
Account Director
Dog Digital
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2005
MA (Hons)
University of Dundee
2009 - 2010
Post Grad Diploma
University of the West of Scotland
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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