Alexandra Petrie

Inspirer
DISC Type : di

Head Strategist at Factory73

Glasgow, Scotland, United Kingdom

Overview

Alexandra is a strategic digital, brand, and marketing leader serving as Head Strategist at Factory73. A graduate of the University of Dundee, she has extensive agency experience leading digital transformation and integrated marketing solutions for major brands like Heineken, LOreal, and The Macallan.

Alexandra is passionate about inspiring young people to pursue STEM careers, viewing her work with the Dundee Science Centre as a professional highlight. She has a deep appreciation for accessibility, influenced by her family experiences, and often celebrates impactful, creative advertising.

Her passion for accessibility is deeply personal, stemming from her fathers experience as a wheelchair user.

Personality Overview

Fast Adopter

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Strategic Branding
She leads brand strategy for clients, highlighting her work with Dundee Science Centre on their 'Beyond Wonder' positioning and promoting creative for brands like Isle of Harris Distillers.
AI in Agencies
She is actively exploring the competitive advantages and implementation challenges of AI within the agency world, finding the topic inspiring and timely.
Digital Transformation
Her core professional focus is leading clients toward success through digital transformation, combining technology, brand, and marketing solutions.

Media Appearances

Alexandra has no verified media appearances

Work History

1-2026
Head Strategist at Factory73
1-2024 - 11-2025
Head of Strategic Consulting at Dog
1-2021 - 11-2023
Head of Client Services at Dog Digital
1-2019 - 1-2020
Group Account Director at Dog Digital
6-2015 - 1-2019
Account Director at Dog Digital

Education

2000 - 2005
MA (Hons) from University of Dundee
2009 - 2010
Post Grad Diploma from University of the West of Scotland

More Information

Social Presence :

Prographics :

Exp : 14 Location : Glasgow, Scotland, United Kingdom Job Level : Junior Designation : Head Strategist at Factory73
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alexandra

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alexandra take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alexandra

Personality Compatibility


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