Alexandra Vogler

Sharpshooter
DISC Type : DC

Chief Marketing & Digital Officer at Explora Journeys

Geneva Metropolitan Area, Switzerland

Overview

Alexandra Vogler is the Chief Marketing & Digital Officer at Explora Journeys, a seasoned brand builder with 20 years of experience across luxury (Vacheron Constantin) and FMCG (P&G). She combines data-driven marketing with luxury storytelling, holds a Masters from EPFL, and is described as a passionate, authentic, and strategic leader.

Outside of her professional life, Alexandra is an avid runner and skier. Her passion for these activities stems from having grown up in various locations around the world, giving her a global perspective from a young age.

As a result of growing up around the world, Alexandra is fluent in six different languages.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Luxury Brand Building
Her career spans top luxury brands like Vacheron Constantin and SK-II, where she blended storytelling with data-driven strategy to redefine the client experience.
Digital Transformation
A catalyst for digital change at P&G across its beauty portfolio, she now leads the digital-first strategy for luxury travel brand Explora Journeys.
Full-Funnel Marketing
She is passionate about combining brand storytelling with performance marketing to win customer loyalty, a topic she has recently engaged with publicly.

Media Appearances

Explora Journeys appoints a Chief Marketing & Digital Officer. Featured in Prince Dale

See Now

Work History

10-2025
Chief Marketing & Digital Officer at Explora Journeys
6-2022 - 9-2025
Chief Marketing Officer at Vacheron Constantin
8-2020 - 5-2022
Senior Director & Head of Marketing, P&G e-commerce & e-business, Asia, Middle East and Africa at Procter & Gamble
2-2017 - 7-2020
Senior Brand Director, P&G Beauty Care Global, Digital Transformation, Communications & e-commerce at Procter & Gamble
6-2015 - 1-2017
Brand Director, SK-II Global, Digital Marketing & Communications at Procter & Gamble

Education

1997 - 2003
Master of Science from EPFL
2003 - 2003
Master thesis student from KTH Royal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : N/A Location : Geneva Metropolitan Area, Switzerland Job Level : N/A Designation : Chief Marketing & Digital Officer at Explora Journeys
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alexandra

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alexandra take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alexandra

Personality Compatibility


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