Alexandra Vogler in

Alexandra Vogler

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Chief Marketing & Digital Officer at Explora Journeys
📍 Geneva Metropolitan Area, Switzerland

Alexandra Vogler is the Chief Marketing & Digital Officer at Explora Journeys, a seasoned brand builder with 20 years of experience across luxury (Vacheron Constantin) and FMCG (P&G). She combines data-driven marketing with luxury storytelling, holds a Masters from EPFL, and is described as a passionate, authentic, and strategic leader.

Outside of her professional life, Alexandra is an avid runner and skier. Her passion for these activities stems from having grown up in various locations around the world, giving her a global perspective from a young age.

As a result of growing up around the world, Alexandra is fluent in six different languages.

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Current Role
Chief Marketing & Digital Officer
Location
Geneva Metropolitan Area, Switzerland
Personality Overview

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Priorities

Topics Alexandra cares about

Luxury Brand Building
Her career spans top luxury brands like Vacheron Constantin and SK-II, where she blended storytelling with data-driven strategy to redefine the client experience.
Digital Transformation
A catalyst for digital change at P&G across its beauty portfolio, she now leads the digital-first strategy for luxury travel brand Explora Journeys.
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Career

Work history

10-2025
Chief Marketing & Digital Officer
Explora Journeys
6-2022 - 9-2025
Chief Marketing Officer
Vacheron Constantin
8-2020 - 5-2022
Senior Director & Head of Marketing, P&G e-commerce & e-business, Asia, Middle East and Africa
Procter & Gamble
2-2017 - 7-2020
Senior Brand Director, P&G Beauty Care Global, Digital Transformation, Communications & e-commerce
Procter & Gamble
6-2015 - 1-2017
Brand Director, SK-II Global, Digital Marketing & Communications
Procter & Gamble
In the press

Media appearances

Explora Journeys appoints a Chief Marketing & Digital Officer. Featured in Prince Dale
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Education
1997 - 2003
Master of Science
EPFL
2003 - 2003
Master thesis student
KTH Royal Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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