Jay Theobald

Observer
DISC Type : ci

Director, Sales Development at The Trade Desk

New York, New York, United States

Overview

Jay has no verified overview

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Jay has no verified topics they care about

Media Appearances

Jay has no verified media appearances

Work History

5-2021
Director, Sales Development at The Trade Desk
3-2019 - 5-2021
Head of Americas - Sales Development at Signal AI
3-2018 - 3-2019
Sr Manager, Global Sales Development at Collibra
4-2016 - 3-2018
SDR Manager at Collibra
3-2017 - 5-2018
Co-Organizer at NYC Sales Development Forum

Education

2004 - 2008
Marketing and Political Science from University of Kentucky
2010 - 2012
Master of Business Administration (MBA) from University of Louisville

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Director, Sales Development at The Trade Desk
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jay

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jay take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jay

Personality Compatibility


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