Alexandre Marquesi I Data Science and Digital CRM/IA Strategy - Ph.D.

Captain
DISC Type : DS

Gerencia de Retencao de clientes/alunos at ESPM Escola Superior de Propaganda e Marketing

Santana de Parnaíba, São Paulo, Brazil

Overview

Alexandre Marquesi is a data intelligence and digital strategy executive with over 30 years of experience leading CRM and marketing for major multinational companies. He holds a Ph. D. and balances his corporate role as Head of Data Intelligence at DRIVEN. cx with his academic positions as a professor at ESPM and USP.

He is a leader in the marketing community, having served as President of POPAI Brasil and currently acting as its VP of Data Intelligence. Colleagues and clients describe him as strategic, analytical, passionate, and dedicated.

Unique fact: Early in his career, he co-created the iconic Brazilian childrens brands and characters "Lilica Ripilica" and "Tigor T. Tigre".

Personality Overview

Decisive But Calm

Dynamic But Sincere

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI Governance
He recently emphasizes the growing responsibility of AI use, focusing on governance, security, and the necessity of human validation for sustainable success.
Data-Driven Strategy
As Head of Data Intelligence and a professor in the field, he champions using data science, CRM, and analytics to drive business decisions and growth.
Marketing at Retail
He has a long and deep involvement with POPAI, the global association for marketing at retail, where he has been a founding member, president, and is the current VP of Data Intelligence.

Media Appearances

Alexandre has no verified media appearances

Work History

10-2024
Gerencia de Retencao de clientes/alunos at ESPM Escola Superior de Propaganda e Marketing
4-2023
Vice President de Dados at POPAI Brasil
3-2021
Head Of Data Intelligence at DRIVEN.cx
10-2020
Head Of Strategy at DRIVEN.cx
9-2020
Business Mentor at Distrito

Education

7-2024 - 8-2025
Livre-docência from ESPM Escola Superior de Propaganda e Marketing
2010 - 2014
Doctor from Universidade Metodista de São Paulo

More Information

Social Presence :

Prographics :

Exp : 6 Location : Santana de Parnaíba, São Paulo, Brazil Job Level : Junior Designation : Gerencia de Retencao de clientes/alunos at ESPM Escola Superior de Propaganda e Marketing
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Insights For Selling To Alexandre Marquesi I

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandre Marquesi I is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alexandre Marquesi I

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alexandre Marquesi I move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alexandre Marquesi I take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alexandre Marquesi I

Personality Compatibility


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