Alexandre Marquesi I Data Science and Digital CRM/IA Strategy - Ph.D. in

Alexandre Marquesi I Data Science and Digital CRM/IA Strategy - Ph.D.

Captain · DISC type DS
Gerencia de Retencao de clientes/alunos at ESPM Escola Superior de Propaganda e Marketing
📍 Santana de Parnaíba, São Paulo, Brazil

Alexandre Marquesi is a data intelligence and digital strategy executive with over 30 years of experience leading CRM and marketing for major multinational companies. He holds a Ph. D. and balances his corporate role as Head of Data Intelligence at DRIVEN. cx with his academic positions as a professor at ESPM and USP.

He is a leader in the marketing community, having served as President of POPAI Brasil and currently acting as its VP of Data Intelligence. Colleagues and clients describe him as strategic, analytical, passionate, and dedicated.

Unique fact: Early in his career, he co-created the iconic Brazilian childrens brands and characters "Lilica Ripilica" and "Tigor T. Tigre".

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Experience
6 Years
Current Role
Gerencia de Retencao de clientes/alunos
Job Level
Junior
Location
Santana de Parnaíba, São Paulo, Brazil
Personality Overview

How Alexandre shows up

Decisive But Calm
Dynamic But Sincere
Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Alexandre cares about

AI Governance
He recently emphasizes the growing responsibility of AI use, focusing on governance, security, and the necessity of human validation for sustainable success.
Data-Driven Strategy
As Head of Data Intelligence and a professor in the field, he champions using data science, CRM, and analytics to drive business decisions and growth.
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Career

Work history

10-2024
Gerencia de Retencao de clientes/alunos
ESPM Escola Superior de Propaganda e Marketing
4-2023
Vice President de Dados
POPAI Brasil
3-2021
Head Of Data Intelligence
DRIVEN.cx
10-2020
Head Of Strategy
DRIVEN.cx
9-2020
Business Mentor
Distrito
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
7-2024 - 8-2025
Livre-docência
ESPM Escola Superior de Propaganda e Marketing
2010 - 2014
Doctor
Universidade Metodista de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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