Alexandre Marquesi I Data Science and Digital CRM/IA Strategy - Ph.D.
Login to view DISC.Alexandre Marquesi is a data intelligence and digital strategy executive with over 30 years of experience leading CRM and marketing for major multinational companies. He holds a Ph. D. and balances his corporate role as Head of Data Intelligence at DRIVEN. cx with his academic positions as a professor at ESPM and USP.
He is a leader in the marketing community, having served as President of POPAI Brasil and currently acting as its VP of Data Intelligence. Colleagues and clients describe him as strategic, analytical, passionate, and dedicated.
Unique fact: Early in his career, he co-created the iconic Brazilian childrens brands and characters "Lilica Ripilica" and "Tigor T. Tigre".
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