Alexandria (Alex) Western

Critic
DISC Type : C

Sr. Product Marketing Manager at Expedia Group

Austin, Texas, United States

Overview

Alexandria is a Sr. Product Marketing Manager at Expedia Group who excels at translating complex ideas into compelling stories. With a Master of Engineering from the University of Michigan and a background as a Certified LabVIEW Developer, she effectively bridges the gap between technical and creative teams to drive business results.

Outside of her core marketing role, Alexandria shows a keen interest in the technology sector, following major companies like IBM and Microsoft. She is also engaged with the local innovation landscape, noting enthusiasm for new technologies emerging from the Austin, TX area.

She earned prestigious corporate scholarships from both The Boeing Company and Lockheed Martin during her university studies.

Personality Overview

Objective Thinker

Negotiator

Critic

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Product Storytelling
Her profile headline is "Storyteller, " and she expresses a passion for bringing complex ideas to life, especially in a product marketing context.
Customer Advocacy
Identifies as a "Customer Advocate" in her headline and lists "Customer Experience" as a key skill, showing a focus on representing the user's voice.
B2B Marketing
Her previous roles at Bazaarvoice and National Instruments focused heavily on Business-to-Business (B2B) marketing strategy and product marketing.

Media Appearances

Alexandria has no verified media appearances

Work History

7-2025
Sr. Product Marketing Manager at Expedia Group
6-2023 - 7-2025
Product Marketing Manager at Expedia Group
6-2021 - 11-2022
Solution Marketing Manager at Bazaarvoice
1-2019 - 5-2021
Solutions Marketing Manager at National Instruments
12-2017 - 1-2019
Partner Development Manager | Aerospace, Defense, & Government at National Instruments

Education

2013 - 2015
Master of Engineering from University of Michigan
2009 - 2013
Bachelor of Science in Engineering from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 11 Location : Austin, Texas, United States Job Level : Middle Designation : Sr. Product Marketing Manager at Expedia Group
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Insights For Selling To Alexandria (Alex)

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandria (Alex) is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alexandria (Alex)

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alexandria (Alex) move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alexandria (Alex) take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alexandria (Alex)

Personality Compatibility


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