Alfie Meekings

Inspirer
DISC Type : di

Chief Transformation and Technology Officer at AllSaints

United Kingdom

Overview

Alfie Meekings is the Chief Transformation and Technology Officer at AllSaints and John Varvatos, leading technology, cybersecurity, and transformation. With 20 years of experience at retailers like Selfridges and Tesco, he focuses on enhancing digital experiences and streamlining operations. He holds a Bachelor of Laws from Queen Mary University of London.

Outside of his executive role, Alfie engages in charitable activities, notably running the Royal Parks Half Marathon to support the organization Shelter. He has shown significant resilience, completing the race despite sustaining a knee injury during his training just five weeks prior.

He was recently recognized as one of the top AI Leaders in Retail for 2026 by RETHINK Retail.

Personality Overview

Charming & Persuasive

Achievment Oriented

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Retail
He is driving a vision to make his brands "data-driven and powered by AI" and was named a Top AI Leader in Retail.
Retail Transformation
His entire career, including his current C-suite role, is focused on driving change and shaping the future of iconic retail brands.
Cybersecurity Leadership
As part of his remit, he leads the Information Security function and has been actively hiring senior roles to enhance security.

Media Appearances

Alfie Meekings calls time on working with Charlotte Tilbury Beauty and heads to AllSaints and John Varvatos. Featured in Retail Tech Innovation Hub

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AllSaints announces senior leadership promotions. Featured in FashionUnited

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Work History

8-2025
Chief Transformation and Technology Officer at AllSaints
8-2025
Chief Transformation and Technology Officer at John Varvatos
11-2024 - 8-2025
Global Director of Transformation (AllSaints and John Varvatos) at AllSaints
11-2024 - 8-2025
Global Director of Transformation (AllSaints and John Varvatos) at John Varvatos
8-2024 - 11-2024
Organisational Effectiveness Consultant at Charlotte Tilbury Beauty

Education

2009 - 2012
Bachelor of Laws (LL.B.) from Queen Mary University of London
1990 - 2004
Education details unavailable from Home Educated

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : Leadership Designation : Chief Transformation and Technology Officer at AllSaints
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Insights For Selling To Alfie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Alfie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Alfie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alfie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alfie

Personality Compatibility


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