Alfie Wenegieme FCCA

Inquirer
DISC Type : cd

Founder at PROFIT SPROUT CONSULTANCY LTD

London, England, United Kingdom

Overview

Alfie Wenegieme is a certified chartered accountant and Fractional CFO with over 15 years of experience helping agency founders scale profitably. Having held senior finance roles at global PR agencies like Edelman and Weber Shandwick, he now focuses on strategic financial counsel, profitability, and commercial training for agency leadership teams.

He is the co-host of "The Profit, People & Productivity Podcast, " designed for agency leaders who want to master the key drivers of their business. He frequently appears as a guest on other business podcasts to share his expertise on agency finance and operations.

Interesting fact: Alfie is passionate about the educational aspect of his work, enjoying seeing people learn more about their business and the agency model in general.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Agency Profitability
His core focus is helping agencies increase profitability by optimizing pricing, improving staff utilization, and implementing shrewd financial management to drive growth.
Founder Mentorship
He trains agency founders and their staff to develop commercial awareness, helping them escape daily operations to adopt a more strategic, entrepreneurial mindset.
Commercial Strategy
Advises on commercial processes like revenue recognition, P&L management, and building scalable financial models for long-term success.

Media Appearances

Alfie has no verified media appearances

Work History

8-2025
Founder at PROFIT SPROUT CONSULTANCY LTD
4-2023 - 8-2025
Managing Partner - CFO and Board Adviser to Agencies at Cactus
1-2016 - 5-2023
Managing Director at PROFIT SPROUT CONSULTANCY LTD
6-2014 - 12-2021
Business Manager at Weber Shandwick
10-2009 - 6-2014
Business Manager at Edelman

Education

Alfie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at PROFIT SPROUT CONSULTANCY LTD
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Insights For Selling To Alfie

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Alfie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Alfie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alfie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Alfie

Personality Compatibility


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