Alfonso Cuellar

Critic
DISC Type : C

Market Development Manager (Advanced Composites and Coatings) at Cyrca Composite Products Company

Los Angeles Metropolitan Area, United States

Overview

Alfonso Cuellar is a General Director with 25 years of expertise in the advanced composites industry, specializing in materials like carbon fiber and thermoplastics. He leads AIC International, focusing on high-performance products for the aerospace, transportation, and energy markets across the USA and Latin America. He studied Industrial Engineering at Universidad Católica de Occidente.

Alfonso follows industry trends closely, attending global events like JEC World to analyze the future of composites. He shows an interest in the practical and artistic application of materials, such as using epoxy and carbon fiber in flooring projects with art studios.

He is pioneering the introduction of Large Format Additive Manufacturing (LFAM) technology to the composites industry across North and Latin America through a strategic collaboration.

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Additive Manufacturing
He is driving a strategic collaboration to bring Large Format Additive Manufacturing (LFAM) technology to the composites industry in the Americas.
Advanced Composites
His entire 25-year career is focused on advanced composites, including carbon fiber, thermoplastics, and specialty fabrics for high-performance applications.
Composites Innovation
He actively shares insights on industry evolution, highlighting the synergy between 3D printing, thermoplastic composites, and automation as game-changers.

Media Appearances

Alfonso has no verified media appearances

Work History

2-2013 - 7-2015
Market Development Manager (Advanced Composites and Coatings) at Cyrca Composite Products Company
4-2012 - 1-2013
Market Development Manager ( Aerospace ) at Victrex USA
4-2011 - 4-2012
Account Manager III at Nexeo Solutions ( Formerly Ashland Distribution )
8-2010 - 4-2011
Account Manager at Ashland Distribution
3-2009
General Director at AIC International Inc. , AIC International Mexico and ALCOMPOSITES S DE RL DE CV

Education

1991 - 1994
Industrial Engineering from Universidad Católica de Occidente
Industrial Engineering from Universidad Católica de Occidente

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Market Development Manager (Advanced Composites and Coatings) at Cyrca Composite Products Company
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Insights For Selling To Alfonso

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfonso is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alfonso

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alfonso move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alfonso take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alfonso

Personality Compatibility


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