Ali Aylward

Critic
DISC Type : C

Senior Marketing Procurement Manager at Sage

United Kingdom

Overview

Ali Aylward is a Senior Marketing Procurement Manager at Sage with over eight years of experience at global corporations like Nestlé and Suntory. Specializing in marketing spend, she focuses on developing best-in-class sourcing strategies. She holds a Bachelor of Science in Business Management from the University of East Anglia.

Outside of her professional role, Ali has a strong passion for sustainability and driving this cause forward within the procurement field. She demonstrates immense dedication to charitable causes, undertaking significant personal challenges to support organizations she believes in, such as Macmillan Cancer Support.

She once walked 100km nonstop for over 30 hours to raise more than £700 for charity.

Personality Overview

Critic

ROI Driven

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Marketing Procurement
Her core specialization for over 8 years at global companies like Sage, Suntory, and Nestlé, with a focus on creative services and all marketing spend categories.
Sustainable Procurement
Explicitly states a passion for driving sustainability within the procurement space and has promoted webinars on the topic.
Strategic Sourcing
Emphasizes value creation and implementing best-in-class sourcing strategies that enhance operational efficiencies beyond just cost savings.

Media Appearances

Ali has no verified media appearances

Work History

3-2025
Senior Marketing Procurement Manager at Sage
2-2023
Senior Consultant H&Z UK at H&Z Management Consulting
7-2021 - 2-2023
Category Buyer - Marketing at SUNTORY BEVERAGE & FOOD EUROPE
4-2018 - 7-2021
Commercial Procurement Buyer at Nestlé
10-2016 - 3-2018
Project Lead - Procurement at Nestlé

Education

2011 - 2014
Bachelor of Science (B.Sc.) from University of East Anglia
2007 - 2011
Education details unavailable from The Broxbourne School

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Middle Designation : Senior Marketing Procurement Manager at Sage
URL has been copied!

Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ali

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ali take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ali

Personality Compatibility


Other Sage Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.