Jane Martin

Pioneer
DISC Type : DIS

Chief Executive Officer at City to Sea

Bristol, England, United Kingdom

Overview

Jane Martin is a consultant focused on leadership and strategy in the environmental and non-profit sectors, following her role as CEO of City to Sea. She has an MSc in Strategy, Change and Leadership from the University of Bristol and specialises in driving systemic change. People often call her a motivated, brilliant, adaptable, and visionary leader.

Jane is passionate about transforming linear systems into a circular economy where resources are valued. Her work focuses on creating practical solutions to plastic pollution, driving behaviour change, and fostering cross-sector collaboration to preserve planetary resources and advance social justice. She is dedicated to finding better ways to do business that benefit both people and the planet.

She successfully shepherded the environmental charity City to Sea through a planned closure, strategically managing the sale of assets to preserve its legacy and impact.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Circular Economy
As CEO of City to Sea, she was driven to transform the 'take, make, waste' system and has spoken at events like the Global Reuse Summit.
Non-Profit Leadership
Has extensive experience leading environmental charities, most recently managing the complex closure and strategic asset sale of City to Sea.
Systemic Change
A core theme in her professional headline and work, focusing on shifting systems away from single-use plastics towards reuse and refill models.

Media Appearances

Jane has no verified media appearances

Work History

4-2024 - 11-2025
Chief Executive Officer at City to Sea
9-2019 - 4-2024
Head of Development at City to Sea at City to Sea
4-2017 - 8-2019
Client Services Director at Bakehouse Factory
10-2015 - 3-2017
Marketing Manager at Soil Association
12-2012 - 10-2015
Head of Marketing & Communications at St George's Bristol

Education

10-2021 - 9-2023
MSc from University of Bristol
2009 - 2010
Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bristol, England, United Kingdom Job Level : N/A Designation : Chief Executive Officer at City to Sea
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Insights For Selling To Jane

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jane is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jane

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jane move?

  • They are generally fast movers and can take quick decisions
  • Can Jane take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jane

Personality Compatibility


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