Ali Charafeddine

Inquirer
DISC Type : dc

Founder at Takers Brokerage

Livonia, Michigan, United States

Overview

Ali "Ace" Charafeddine is a sales and leadership consultant, entrepreneur, and Vice President at West Capital Lending. He is also the founder of Takers Brokerage and Acez Academy, where he trains sales professionals. He holds a bachelors degree in Paralegal Studies from Eastern Michigan University and previously was a top producer at Rocket Mortgage.

He champions a "taker" philosophy, believing in proactively seizing opportunities rather than waiting for them. Encouraged by his brother to enter the mortgage industry, Ali is passionate about sales, leadership, and building wealth. His public content focuses on motivation, high performance, and developing a winning mindset.

Unique fact: Ali failed his mortgage license exam on the first attempt but persisted to become a top salesperson and now trains others to achieve 6- and 7-figure incomes.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sales Frameworks
He trains salespeople using his own frameworks that emphasize branding, value, and control, preferring flexible systems over rigid, word-for-word scripts.
Mortgage Industry
As the founder of Takers Brokerage and VP of West Capital Lending, he is deeply involved in the mortgage world, even creating a training program called "Mastering the Mortgage World".
Leadership & Culture
He consults with companies on building high-performance cultures and developing strong sales leadership to drive growth.

Media Appearances

Ali has no verified media appearances

Work History

11-2024
Founder at Takers Brokerage
10-2023
Founder at Takers Brokerage at Takers Brokerage
10-2023
Founder at Takers Brokerage at Takers Brokerage
10-2023
VP at West Capital Lending at West Capital Lending
4-2022
Founder at Acez Academy

Education

2008 - 2012
Bachelor's degree from Eastern Michigan University
Bachelor's degree from Eastern Michigan University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Livonia, Michigan, United States Job Level : Leadership Designation : Founder at Takers Brokerage
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ali

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ali take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ali

Personality Compatibility


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