Sena B.

Critic
DISC Type : C

Brand Manager at Trafikselskabet Movia

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sena is an experienced Brand Manager with over 15 years in brand and marketing management, specializing in campaign development and project leadership. Educated at Copenhagen Business School, she has a strong record of managing cross-functional teams and external partners in both global and Danish companies, driving projects from strategy to execution.

She is passionate about the social and environmental benefits of public transportation, often sharing positive news and initiatives from her company. Sena fondly recalls taking the bus with friends in her youth and hopes to pass on similar positive community experiences to her own children.

She is particularly proud that her company, Movia, reached its goal of having 50% of its buses run on electricity six years ahead of schedule.

Personality Overview

Precise

ROI Driven

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sustainable Transport
Her social media activity shows immense pride in Movia’s environmental milestones, such as transitioning to electric buses and encouraging public transit to combat climate change.
Brand Strategy
With over 15 years of experience, she has a deep background in developing brand strategies and launch campaigns for both B2C and B2B2C target groups.
Campaign Development
Her core responsibilities involve project managing all phases of creative development for insight-driven marketing campaigns that connect with end-users.

Media Appearances

Sena has no verified media appearances

Work History

8-2022
Brand Manager at Trafikselskabet Movia
6-2016 - 8-2022
Marketingkonsulent at Trafikselskabet Movia
11-2015 - 6-2016
Brand Manager at GN ReSound
4-2013 - 11-2015
International Marketing Project Manager at GN ReSound
11-2010 - 4-2013
Associate Marketing Project Manager at Interton at GN ReSound

Education

2006 - 2009
Master of Science from Copenhagen Business School
2007 - 2009
Master of Science from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Brand Manager at Trafikselskabet Movia
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Insights For Selling To Sena

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sena is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sena

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sena

Personality Compatibility


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