Marie Dobel

Critic
DISC Type : C

Brand Manager at Trafikselskabet Movia

Denmark

Overview

Marie Dobel is a Brand Manager at Movia, specializing in brand strategy and leading cross-media marketing campaigns. Educated in International Business Communication and certified in Google Analytics, she has a strong background in both B2B and B2C marketing from her time at Wonderful Copenhagen and various agencies.

Her work shows a passion for leveraging technology to improve public services and communication. She is actively involved in promoting digital solutions like the Rejsekort app and takes a personal interest in the shift towards sustainable public transport, such as the adoption of electric buses.

Marie is deeply invested in promoting sustainable transport, celebrating that Movia reached its 50% electric bus goal six years ahead of schedule.

Personality Overview

Critic

Negotiator

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Marketing
She actively promotes digital campaigns for initiatives like the Rejsekort app and holds a Google Analytics certification, showing a focus on data-driven marketing.
Sustainable Transport
She expresses personal pride in Movia's rapid transition to electric buses, highlighting a strong interest in green initiatives and sustainability in public transport.
Brand Management
As a Brand Manager with extensive experience, her core professional focus is on building and managing brand identity through strategic campaigns and stakeholder management.

Media Appearances

Marie has no verified media appearances

Work History

8-2022
Brand Manager at Trafikselskabet Movia
8-2021 - 8-2022
Marketingkonsulent at Trafikselskabet Movia
2-2017 - 1-2021
Kommunikationsrådgiver at JJ Kommunikation ApS
5-2016 - 1-2017
Tekstforfatter og oversætter at Diversified Communications UK
8-2014 - 3-2016
Kommunikations- og marketingkonsulent at Wonderful Copenhagen

Education

2013 - 2015
Cand.ling.merc - International Business Communication from Copenhagen Business School
1-2025 - 4-2025
Diplomkursus i Adfærdskommunikation from Danmarks Medie- og Journalisthøjskole

More Information

Social Presence :

Prographics :

Exp : 12 Location : Denmark Job Level : Middle Designation : Brand Manager at Trafikselskabet Movia
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Insights For Selling To Marie

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marie

Personality Compatibility


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