Ali Dorris

Commander
DISC Type : D

Vice President, GTM & Revenue Operations at Truckstop

San Francisco Bay Area, United States

Overview

Ali Dorris is a finance and operations leader with 15+ years of experience spanning CPG, QSR, and SaaS. She has a strong track record in P&L management, GTM strategy, and revenue operations for companies like Truckstop, OpenTable, and Clif Bar. She holds an MBA from USC Marshall and HEC Paris.

Outside of work, Ali is an active member of the USC SF Alumni Board, co-hosting networking and community events. She enjoys bringing people together through activities, including organizing outings to support Bay Area womens professional soccer, demonstrating her passion for sports and community building.

Peers and colleagues describe her as an impactful, one-of-a-kind leader, a culture champion, and a great mentor.

Personality Overview

Risk-Taker

Very Quick

Impact-Driven

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

GTM & Revenue Operations
Her recent senior roles at Truckstop, SpotOn, and OpenTable focused on building and scaling GTM operations, sales methodology, and RevOps infrastructure from the ground up.
CPG & Food Industry
She has deep roots in CPG and QSR from her time at Clif Bar and Taco Bell, and has expressed a desire to bring her skills back to this sector.
Leadership & Mentorship
Recommendations highlight her being a "culture champion" and a leader dedicated to her team's personal and professional growth, as well as being a great teacher and mentor.

Media Appearances

Ali has no verified media appearances

Work History

4-2024 - 6-2025
Vice President, GTM & Revenue Operations at Truckstop
9-2021 - 12-2022
Vice President, GTM & Sales Operations at SpotOn
7-2017 - 7-2021
Vice President, Global GTM & Sales Operations at OpenTable
2013 - 2017
Global Brand Finance at Clif Bar & Company
2009 - 2013
Strategic Development, Market Analysis & Franchise Finance at Taco Bell

Education

Master of Business Administration (MBA) from USC Marshall School of Business
MBA from HEC Paris

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Vice President, GTM & Revenue Operations at Truckstop
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ali

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ali take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ali

Personality Compatibility


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